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Tag Archives: YouTube
Social media engagement of nonprofit organizations
At the International Public Relations Research Conference last week in Miami, I presented results from two research studies that analyzed the social media engagement of nonprofit organizations: “140 characters for better health: An exploration of the Twitter engagement of leading … Continue reading
Posted in Health, International, Public Relations, Research, Social Media
Tagged Engagement, ethics, Facebook, Guidelines, IPRRC, Miami, nonprofit, organization, Page Center, Policy, research, Social Media, Twitter, YouTube
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“VCU votes” campaign wins communication award
The “VCU votes” campaign to turn out the student vote at VCU during the 2012 presidential election has been recognized with a Democracy Cup Award. The Campus Election Engagement Project (CEEP) honored the project run by 15 VCU honors students … Continue reading
Posted in Politics, Public Relations, Social Media, Teaching
Tagged Campaigns, CEEP, Democracy, Election, Facebook, Government, Obama, President, Romney, Social Media, Strategy, Students, Tumblr, Twitter, VCU, VCU Votes, YouTube
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What’s the future of social media?
I was recently interviewed by VCU’s College of Humanities and Sciences on the future of social media. Please view the video above for an excerpt from the interview.
Posted in Blogs, Journalism, Research, Social Media, Teaching
Tagged Blogs, College of Humanities and Sciences, Facebook, Future, Social Media, Twitter, VCU, YouTube
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Survey on nonprofits and social media
I am currently carrying out a national survey on the social media engagement as well as policies and guidelines of nonprofit organizations. If you are working for a nonprofit organization, please take a few minutes and complete my survey. Please … Continue reading
Posted in Law, Public Relations, Research, Social Media
Tagged Campaigns, Charity, Engagement, Facebook, Google, Guidelines, Non-profit, Policy, Social Media, Strategy, Tumblr, Twitter, use, VCU, YouTube
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Turning out the vote at VCU
Students in my Social Media and the Presidential Race honors class, which I have taught with my colleague Jeff South this fall semester, have planned and implemented the nonpartisan get-out-the-vote campaign “VCU Votes.” Students engaged their peers on a blog, … Continue reading
Posted in Politics, Social Media, Teaching
Tagged Blogs, Campaigns, CBS 6, Class, Democracy, Election, Facebook, Jeff South, Obama, President, Social Media, Social Media and the Presidential Race, Strategy, Students, Turn out the vote, TV, Twitter, VCU, VCU Insight, VCU Votes, YouTube
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Third social media summer with IYLEP
Our third VCU Social Media Institute has come to an end with the student project teams presenting their social media projects to their nonprofit clients. All clients received social media manuals to help them to maintain their campaigns on Facebook, … Continue reading
Posted in International, Politics, Public Relations, Social Media, Teaching
Tagged Campaigns, CBS 6, Culture, Facebook, Global, Iraq, IYLEP, Lifestyle, Non-profit, Richmond.com, Social Media, Strategy, Students, Technology, Tumblr, Twitter, YouTube
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KONY 2012: From perfect viral campaign to social media nightmare
The Association for Education in Journalism and Mass Communication (AEJMC) is hosting a panel on public relations case studies “Tenacious Tweeting, Bellowing Blogging, Fanatical FaceBooking, Yappy YouTubing: Using Industry Cases as Teaching Tools” at its annual conference in Chicago this … Continue reading
Posted in International, Journalism, Public Relations, Social Media, Teaching
Tagged AEJMC, Campaigns, Facebook, Global, Invisible Children, Joseph Kony, Kony 2012, Non-profit, Protest, Social Media, Strategy, Students, Technology, Twitter, Viral Video, YouTube
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How much social media will be allowed at the Olympics?
With the London Olympics only a few weeks away, the International Olympic Committee (IOC) announced its new social media policy that does not allow spectators and athletes to upload video snippets to various social media sites. It is an attempt … Continue reading
Posted in Business, International, Journalism, Law, Social Media
Tagged Audience, Facebook, Global, IOC, London, Olympics, Social Media, Technology, TV, Twitter, Vimeo, YouTube
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The flameout of Kony 2012
When the Kony 2012 video went viral and caught the attention of millions of viewers within only a few days in early March, it seemed as if the nonprofit Invisible Children had done everything right. But only six weeks later, … Continue reading
Posted in International, Politics, Public Relations, Social Media
Tagged Campaigns, Facebook, Global, Invisible Children, Kony 2012, Non-profit, NPR, Social Media, Strategy, Technology, TV, Uganda, Youth, YouTube
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What to do about the Google privacy changes?
Google changes its privacy policy, combining data from all of its services into a consolidated user profile that makes it more efficient for advertisers to target consumers. Why is Google merging all of its privacy settings into one and what … Continue reading