Tag Archives: Youth

The flameout of Kony 2012

Posted on April 23, 2012 by marcusmessner

When the Kony 2012 video went viral and caught the attention of millions of viewers within only a few days in early March, it seemed as if the nonprofit Invisible Children had done everything right. But only six weeks later, … Continue reading →

Posted in International, Politics, Public Relations, Social Media | Tagged Campaigns, Facebook, Global, Invisible Children, Kony 2012, Non-profit, NPR, Social Media, Strategy, Technology, TV, Uganda, Youth, YouTube | Leave a comment

Knight News Challenge proposal: Building a mobile health news network

Posted on April 15, 2012 by marcusmessner

The Knight News Challenge has selected our grant proposal for a mobile health news network as one of 51 finalists out of the more than 1000 submissions in the first round this year. My colleague Yan Jin and I have … Continue reading →

Posted in Health, Journalism, Research, Social Media, Teaching | Tagged Campaigns, Facebook, Knight News Challenge, m.health.new.network, Non-profit, Nutrition, Richmond, Social Media, Strategy, Students, VCU, William Byrd Community House, Yan Jin, Youth | Leave a comment

Why “Kony 2012″ went viral

Posted on March 9, 2012 by marcusmessner

An online campaign can hardly be more effective than the one of Invisible Children. This week, the nonprofit published an online documentary video on the abductions and mass murder of children in Uganda that went viral and brought attention to … Continue reading →

Posted in International, Journalism, Politics, Public Relations, Social Media | Tagged Audience, Campaigns, Global, Government, Invisible Children, Joseph Kony, Non-profit, NPR, Social Media, Strategy, Uganda, Youth | 1 Comment

President Obama’s social media strategy for 2012

Posted on April 21, 2011 by marcusmessner

President Barack Obama’s visit to the Facebook headquarters yesterday has put the spotlight on his social media strategy for his reelection efforts in 2012. I was interviewed today via Skype on the evening news of TV2 in Denmark about Obama’s … Continue reading →

Posted in Blogs, Government, International, Journalism, Legacy Media, Politics, Public Relations, Social Media | Tagged Audience, Campaigns, Democrat, Denmark, Election, Facebook, Global, Government, Obama, Palin, President, Republican, Romney, Social Media, Strategy, TV, Twitter, Youth, YouTube | Leave a comment

Social media “an essential mode of communication”

Posted on February 21, 2011 by marcusmessner

In today’s issue, USA Today takes a look at the latest social media trends found in a survey study. The article “Women, young adults are active ‘social animals’” stresses that the group of 18- to 34-year-olds is the most active … Continue reading →

Posted in Legacy Media, Politics, Public Relations, Research, Social Media, Teaching | Tagged Audience, Business, Campaigns, Egypt, Facebook, Newspaper, Strategy, Twitter, USA Today, Women, Youth, YouTube | 1 Comment

Internet Consumption: Approaches, Theories, Methods

Posted on November 15, 2010 by marcusmessner

How do scholars around the world study Internet consumption of today’s youth? This question was at the onset of an academic conference at the Center for Public Opinion Research at Shanghai International Studies University in China. A variety of the … Continue reading →