Tag Archives: Strategy

From Digg to Reddit

The news of the sale of Digg this week once again showed how short lived success can be in the social media sphere. One of the most successful platforms only a few years ago, Digg has been overtaken by Reddit … Continue reading

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Microsoft and NBC split ways

Once a pioneering joint venture in the early days of the Web, Microsoft and NBC have announced this week that they will end their cooperation in MSNBC. Microsoft will sell its 50 percent share in MSNBC to NBC, which was … Continue reading

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Iraqi students study social media at VCU

This summer, Vivian Medina-Messner and I are teaching 24 Iraqi college students in our VCU Social Media Institute. They are in the U.S. through the Iraqi Young Leaders Exchange Program, which is sponsored by the U.S. Embassy in Baghdad and … Continue reading

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VCU Social Media Institute to design nonprofit campaigns

The VCU Social Media Institute will shortly begin its third year. College students from Iraq and Virginia Commonwealth University will work in project teams for four weeks to design and implement social media campaigns for 10 nonprofit organizations in the … Continue reading

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Twitter and Facebook as legal defense strategy

The legal defense team of George Zimmerman, who faces a second-degree murder charge in the shooting of 17-year-old Trayvon Martin in Florida, has started a social media campaign as part of its defense strategy. Attorney Mark O’Mara started using Twitter, Facebook … Continue reading

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Facebook prepares for future battles

Facebook has bought hundreds of former AOL patents from Microsoft in order to prepare for future battles with Google and Yahoo! With its anticipated IPO in May, Facebook will rise into the same league with the other Internet giants. Yahoo! … Continue reading

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The flameout of Kony 2012

When the Kony 2012 video went viral and caught the attention of millions of viewers within only a few days in early March, it seemed as if the nonprofit Invisible Children had done everything right. But only six weeks later, … Continue reading

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Knight News Challenge proposal: Building a mobile health news network

The Knight News Challenge has selected our grant proposal for a mobile health news network as one of 51 finalists out of the more than 1000 submissions in the first round this year. My colleague Yan Jin and I have … Continue reading

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Why “Kony 2012” went viral

An online campaign can hardly be more effective than the one of Invisible Children. This week, the nonprofit published an online documentary video on the abductions and mass murder of children in Uganda that went viral and brought attention to … Continue reading

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Social media for small businesses

While large corporations have implemented coherent social media strategies, small businesses still struggle to devote resources and time to an effective social media plan. I was interviewed by Jacob Geiger, editor of the business portal Work it, Richmond, on what … Continue reading

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