Tag Archives: Strategy

“VCU votes” campaign wins communication award

Posted on February 18, 2013 by marcusmessner

The “VCU votes” campaign to turn out the student vote at VCU during the 2012 presidential election has been recognized with a Democracy Cup Award. The Campus Election Engagement Project (CEEP) honored the project run by 15 VCU honors students … Continue reading →

Posted in Politics, Public Relations, Social Media, Teaching | Tagged Campaigns, CEEP, Democracy, Election, Facebook, Government, Obama, President, Romney, Social Media, Strategy, Students, Tumblr, Twitter, VCU, VCU Votes, YouTube | Leave a comment

Survey on nonprofits and social media

Posted on December 5, 2012 by marcusmessner

I am currently carrying out a national survey on the social media engagement as well as policies and guidelines of nonprofit organizations. If you are working for a nonprofit organization, please take a few minutes and complete my survey. Please … Continue reading →

Posted in Law, Public Relations, Research, Social Media | Tagged Campaigns, Charity, Engagement, Facebook, Google, Guidelines, Non-profit, Policy, Social Media, Strategy, Tumblr, Twitter, use, VCU, YouTube | Leave a comment

The “new normal” of social media campaigning

Posted on December 1, 2012 by marcusmessner

President Barack Obama won the election in part due to a superior get-out-the-vote operation that again included a sophisticated social media strategy. But how will social media platforms be used in future elections, especially at the state and local levels? … Continue reading →

Posted in Politics, Public Relations, Social Media | Tagged Campaigns, Democracy, Election, Facebook, local election, Obama, Orange County Register, President, Romney, Social Media, state election, Strategy, Twitter | Leave a comment

Turning out the vote at VCU

Posted on November 29, 2012 by marcusmessner

Students in my Social Media and the Presidential Race honors class, which I have taught with my colleague Jeff South this fall semester, have planned and implemented the nonpartisan get-out-the-vote campaign “VCU Votes.” Students engaged their peers on a blog, … Continue reading →

Posted in Politics, Social Media, Teaching | Tagged Blogs, Campaigns, CBS 6, Class, Democracy, Election, Facebook, Jeff South, Obama, President, Social Media, Social Media and the Presidential Race, Strategy, Students, Turn out the vote, TV, Twitter, VCU, VCU Insight, VCU Votes, YouTube | Leave a comment

Romney, Big Bird and Twitter

Posted on October 9, 2012 by marcusmessner

During the first televised presidential debate, Mitt Romney just tried to make another argument for cutting government spending, including subsidies to PBS. But he mentioned the beloved Sesame Street character Big Bird in that discussion and subsequently set Twitter on … Continue reading →

Posted in International, Politics, Social Media | Tagged Big Bird, Campaigns, Debate, Facebook, iPad, Madsack, Obama, President, Romney, Social Media, Sonntag, Strategy, TV, Twitter | Leave a comment

Can Facebook turn out voters?

Posted on September 14, 2012 by marcusmessner

A new study indicates that Facebook conversations have the potential to turning people out to vote in an election. A message sent by researchers may have triggered thousands of votes in the election two years ago, the study found. I … Continue reading →

Posted in Politics, Public Relations, Research, Social Media | Tagged Audience, Bloomberg, Campaigns, Democracy, Election, Facebook, Obama, President, Romney, Social Media, Strategy, Technology, Twitter | Leave a comment

Third social media summer with IYLEP

Posted on August 8, 2012 by marcusmessner

Our third VCU Social Media Institute has come to an end with the student project teams presenting their social media projects to their nonprofit clients. All clients received social media manuals to help them to maintain their campaigns on Facebook, … Continue reading →

Posted in International, Politics, Public Relations, Social Media, Teaching | Tagged Campaigns, CBS 6, Culture, Facebook, Global, Iraq, IYLEP, Lifestyle, Non-profit, Richmond.com, Social Media, Strategy, Students, Technology, Tumblr, Twitter, YouTube | Leave a comment

KONY 2012: From perfect viral campaign to social media nightmare

Posted on August 5, 2012 by marcusmessner

The Association for Education in Journalism and Mass Communication (AEJMC) is hosting a panel on public relations case studies “Tenacious Tweeting, Bellowing Blogging, Fanatical FaceBooking, Yappy YouTubing: Using Industry Cases as Teaching Tools” at its annual conference in Chicago this … Continue reading →

Posted in International, Journalism, Public Relations, Social Media, Teaching | Tagged AEJMC, Campaigns, Facebook, Global, Invisible Children, Joseph Kony, Kony 2012, Non-profit, Protest, Social Media, Strategy, Students, Technology, Twitter, Viral Video, YouTube | Leave a comment

VP announcement via mobile app

Posted on August 1, 2012 by marcusmessner

It seems like the next stage for announcing a vice-presidential pick. After Barack Obama’s campaign announced Joe Biden’s selection via text message in 2008, Mitt Romney will now turn to a mobile app. The app “Mitt’s VP” will be the … Continue reading →

Posted in Politics, Public Relations, Social Media | Tagged App, Audience, Campaigns, Election, Government, Mobile, Obama, President, Romney, Social Media, Strategy, Technology, Vice President | Leave a comment

From Digg to Reddit

Posted on July 19, 2012 by marcusmessner

The news of the sale of Digg this week once again showed how short lived success can be in the social media sphere. One of the most successful platforms only a few years ago, Digg has been overtaken by Reddit … Continue reading →