Tag Archives: Strategy

Looking for nonprofit clients for “Global Health and Social Media” course

I am looking for nonprofit clients for my open course on “Global Health and Social Media” at VCU this fall. Clients should be a nonprofit organizations that address international health issues. This can be a U.S.-based organization or an international … Continue reading

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“VCU votes” campaign wins communication award

The “VCU votes” campaign to turn out the student vote at VCU during the 2012 presidential election has been recognized with a Democracy Cup Award. The Campus Election Engagement Project (CEEP) honored the project run by 15 VCU honors students … Continue reading

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Survey on nonprofits and social media

I am currently carrying out a national survey on the social media engagement as well as policies and guidelines of nonprofit organizations. If you are working for a nonprofit organization, please take a few minutes and complete my survey. Please … Continue reading

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The “new normal” of social media campaigning

President Barack Obama won the election in part due to a superior get-out-the-vote operation that again included a sophisticated social media strategy. But how will social media platforms be used in future elections, especially at the state and local levels? … Continue reading

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Turning out the vote at VCU

Students in my Social Media and the Presidential Race honors class, which I have taught with my colleague Jeff South this fall semester, have planned and implemented the nonpartisan get-out-the-vote campaign “VCU Votes.” Students engaged their peers on a blog, … Continue reading

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Romney, Big Bird and Twitter

During the first televised presidential debate, Mitt Romney just tried to make another argument for cutting government spending, including subsidies to PBS. But he mentioned the beloved Sesame Street character Big Bird in that discussion and subsequently set Twitter on … Continue reading

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Can Facebook turn out voters?

A new study indicates that Facebook conversations have the potential to turning people out to vote in an election. A message sent by researchers may have triggered thousands of votes in the election two years ago, the study found. I … Continue reading

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Third social media summer with IYLEP

Our third VCU Social Media Institute has come to an end with the student project teams presenting their social media projects to their nonprofit clients. All clients received social media manuals to help them to maintain their campaigns on Facebook, … Continue reading

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KONY 2012: From perfect viral campaign to social media nightmare

The Association for Education in Journalism and Mass Communication (AEJMC) is hosting a panel on public relations case studies “Tenacious Tweeting, Bellowing Blogging, Fanatical FaceBooking, Yappy YouTubing: Using Industry Cases as Teaching Tools” at its annual conference in Chicago this … Continue reading

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VP announcement via mobile app

It seems like the next stage for announcing a vice-presidential pick. After Barack Obama’s campaign announced Joe Biden’s selection via text message in 2008, Mitt Romney will now turn to a mobile app. The app “Mitt’s VP” will be the … Continue reading

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