Tag Archives: Romney

“VCU votes” campaign wins communication award

Posted on February 18, 2013 by marcusmessner

The “VCU votes” campaign to turn out the student vote at VCU during the 2012 presidential election has been recognized with a Democracy Cup Award. The Campus Election Engagement Project (CEEP) honored the project run by 15 VCU honors students … Continue reading →

Posted in Politics, Public Relations, Social Media, Teaching | Tagged Campaigns, CEEP, Democracy, Election, Facebook, Government, Obama, President, Romney, Social Media, Social Media Professor, Strategy, Students, Tumblr, Twitter, VCU, VCU Votes, YouTube | Leave a comment

The “new normal” of social media campaigning

Posted on December 1, 2012 by marcusmessner

President Barack Obama won the election in part due to a superior get-out-the-vote operation that again included a sophisticated social media strategy. But how will social media platforms be used in future elections, especially at the state and local levels? … Continue reading →

Posted in Politics, Public Relations, Social Media | Tagged Campaigns, Democracy, Election, Facebook, local election, Obama, Orange County Register, President, Romney, Social Media, Social Media Professor, state election, Strategy, Twitter | Leave a comment

Romney, Big Bird and Twitter

Posted on October 9, 2012 by marcusmessner

During the first televised presidential debate, Mitt Romney just tried to make another argument for cutting government spending, including subsidies to PBS. But he mentioned the beloved Sesame Street character Big Bird in that discussion and subsequently set Twitter on … Continue reading →

Posted in International, Politics, Social Media | Tagged Big Bird, Campaigns, Debate, Facebook, iPad, Madsack, Obama, President, Romney, Social Media, Social Media Professor, Sonntag, Strategy, TV, Twitter | Leave a comment

Can Facebook turn out voters?

Posted on September 14, 2012 by marcusmessner

A new study indicates that Facebook conversations have the potential to turning people out to vote in an election. A message sent by researchers may have triggered thousands of votes in the election two years ago, the study found. I … Continue reading →

Posted in Politics, Public Relations, Research, Social Media | Tagged Audience, Bloomberg, Campaigns, Democracy, Election, Facebook, Obama, President, Romney, Social Media, Social Media Professor, Strategy, Technology, Twitter | Leave a comment

VP announcement via mobile app

Posted on August 1, 2012 by marcusmessner

It seems like the next stage for announcing a vice-presidential pick. After Barack Obama’s campaign announced Joe Biden’s selection via text message in 2008, Mitt Romney will now turn to a mobile app. The app “Mitt’s VP” will be the … Continue reading →

Posted in Politics, Public Relations, Social Media | Tagged App, Audience, Campaigns, Election, Government, Mobile, Obama, President, Romney, Social Media, Social Media Professor, Strategy, Technology, Vice President | Leave a comment

President Obama’s social media strategy for 2012

Posted on April 21, 2011 by marcusmessner

President Barack Obama’s visit to the Facebook headquarters yesterday has put the spotlight on his social media strategy for his reelection efforts in 2012. I was interviewed today via Skype on the evening news of TV2 in Denmark about Obama’s … Continue reading →

Posted in Blogs, Government, International, Journalism, Legacy Media, Politics, Public Relations, Social Media | Tagged Audience, Campaigns, Democrat, Denmark, Election, Facebook, Global, Government, Obama, Palin, President, Republican, Romney, Social Media, Social Media Professor, Strategy, TV, Twitter, Youth, YouTube | Leave a comment