Tag Archives: Non-profit

Social media summer program open for enrollment

Update (March 29): If you encounter a problem registering, please send me an e-mail and I’ll issue an override for you. Here is a great opportunity to engage in social media and develop campaigns for nonprofit clients in Central Virginia. … Continue reading

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Survey on nonprofits and social media

I am currently carrying out a national survey on the social media engagement as well as policies and guidelines of nonprofit organizations. If you are working for a nonprofit organization, please take a few minutes and complete my survey. Please … Continue reading

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Third social media summer with IYLEP

Our third VCU Social Media Institute has come to an end with the student project teams presenting their social media projects to their nonprofit clients. All clients received social media manuals to help them to maintain their campaigns on Facebook, … Continue reading

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KONY 2012: From perfect viral campaign to social media nightmare

The Association for Education in Journalism and Mass Communication (AEJMC) is hosting a panel on public relations case studies “Tenacious Tweeting, Bellowing Blogging, Fanatical FaceBooking, Yappy YouTubing: Using Industry Cases as Teaching Tools” at its annual conference in Chicago this … Continue reading

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Iraqi students study social media at VCU

This summer, Vivian Medina-Messner and I are teaching 24 Iraqi college students in our VCU Social Media Institute. They are in the U.S. through the Iraqi Young Leaders Exchange Program, which is sponsored by the U.S. Embassy in Baghdad and … Continue reading

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VCU Social Media Institute to design nonprofit campaigns

The VCU Social Media Institute will shortly begin its third year. College students from Iraq and Virginia Commonwealth University will work in project teams for four weeks to design and implement social media campaigns for 10 nonprofit organizations in the … Continue reading

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The flameout of Kony 2012

When the Kony 2012 video went viral and caught the attention of millions of viewers within only a few days in early March, it seemed as if the nonprofit Invisible Children had done everything right. But only six weeks later, … Continue reading

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Knight News Challenge proposal: Building a mobile health news network

The Knight News Challenge has selected our grant proposal for a mobile health news network as one of 51 finalists out of the more than 1000 submissions in the first round this year. My colleague Yan Jin and I have … Continue reading

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Why “Kony 2012” went viral

An online campaign can hardly be more effective than the one of Invisible Children. This week, the nonprofit published an online documentary video on the abductions and mass murder of children in Uganda that went viral and brought attention to … Continue reading

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Social media and nonprofits

Social media can make a great difference for nonprofit organizations. A well-developed social media campaign can help build online communities around nonprofits’ causes, create collaborative environments and at the same time increaseĀ  fundraising. Now, the Social Media Club of Richmond, … Continue reading

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