Tag Archives: Miami

Ahead in the spring: Classes and talks

This spring semester, I am teaching a new special topics class “Social Media Research,” in which graduate and undergraduate students will develop their own research projects. The deliverable for each of the research teams at the end of the semester … Continue reading

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Social media engagement of nonprofit organizations

At the International Public Relations Research Conference last week in Miami, I presented results from two research studies that analyzed the social media engagement of nonprofit organizations: “140 characters for better health: An exploration of the Twitter engagement of leading … Continue reading

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