Tag Archives: Kony 2012

KONY 2012: From perfect viral campaign to social media nightmare

Posted on August 5, 2012 by marcusmessner

The Association for Education in Journalism and Mass Communication (AEJMC) is hosting a panel on public relations case studies “Tenacious Tweeting, Bellowing Blogging, Fanatical FaceBooking, Yappy YouTubing: Using Industry Cases as Teaching Tools” at its annual conference in Chicago this … Continue reading →

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The flameout of Kony 2012

Posted on April 23, 2012 by marcusmessner

When the Kony 2012 video went viral and caught the attention of millions of viewers within only a few days in early March, it seemed as if the nonprofit Invisible Children had done everything right. But only six weeks later, … Continue reading →

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Why “Kony 2012” went viral

Posted on March 9, 2012 by marcusmessner

An online campaign can hardly be more effective than the one of Invisible Children. This week, the nonprofit published an online documentary video on the abductions and mass murder of children in Uganda that went viral and brought attention to … Continue reading →

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