Tag Archives: Fortune 500

Wikipedia reputation study published

A new Wikipedia study with my research partner Marcia DiStaso from Penn State University was published in a special issue  of the journal Digithum – The Humanities in the Digital Age this month. Our study analyzes the framing of Wikipedia … Continue reading

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Wikipedia and the BP Deepwater Horizon Oil Spill

As previous studies with my research partner Marcia DiStaso from Penn State University have shown, the online encyclopedia Wikipedia can have a strong influence on how a company’s reputation is framed online. Our latest study, which was just published in … Continue reading

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Digital health communication trends and Wikipedia research presentations at IPRRC

At this week’s International Public Relations Research Conference in Miami, I presented two new research studies that explored trends in digital health communication research as well as referencing and framing patterns in Wikipedia articles on the banking industry. The study … Continue reading

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Should PR pros edit Wikipedia?

As the online encyclopedia Wikipedia grew in popularity, public relations professionals started monitoring the entries on their companies and organizations. Long forgotten scandals and crises suddenly began appearing again on Wikipedia and significantly increased the amount of negative content on … Continue reading

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Wikipedia vs. Encyclopedia Britannica

Wikipedia poses a great challenge to traditional encyclopedias, which for centuries have set the standards of society’s knowledge with their printed editions. My research partner Marcia W. DiStaso from Penn State and I, therefore, studied the impact of social media … Continue reading

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“Check your wiki” among most read PR articles

The article “Wikipedia Presence of the Top Ten Fortune 500 Companies – ‘Greedy conglomerates’ and ‘slave labor’: You better check your Wiki!” was among this year’s top ten most read articles in The Measurement Standard, an influential public relations newsletter … Continue reading

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Corporate images in a turbulent economy

The International Conference of the Public Relations Society of America hosted a roundtable research presentation, which covered the most popular papers presented this March at the International Public Relations Research Conference in Miami. My research partner Marcia W. DiStaso and … Continue reading

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Watch your wiki!

Just admit it: You are using Wikipedia. We all are. Today, it’s the sixth most popular website in the world and its reliability has tremendously increased over the last few years. I have long ago stopped to tell my students … Continue reading

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