Tag Archives: Fortune 500

Wikipedia reputation study published

Posted on May 27, 2012 by marcusmessner

A new Wikipedia study with my research partner Marcia DiStaso from Penn State University was published in a special issue of the journal Digithum – The Humanities in the Digital Age this month. Our study analyzes the framing of Wikipedia … Continue reading →

Posted in Business, Public Relations, Research, Social Media | Tagged Business, corporations, Digithum, Fortune 500, framing, reputation, Social Media, Wikipedia | Leave a comment

Wikipedia and the BP Deepwater Horizon Oil Spill

Posted on April 6, 2012 by marcusmessner

As previous studies with my research partner Marcia DiStaso from Penn State University have shown, the online encyclopedia Wikipedia can have a strong influence on how a company’s reputation is framed online. Our latest study, which was just published in … Continue reading →

Posted in Business, Journalism, Public Relations, Research, Social Media | Tagged BP, British Petroleum, Business, corporations, Deepwater Horizon Oil Spill, disaster, environment, explosion, Fortune 500, framing, Government, image, oil, oil spill, References, reputation, Social Media, Sources, Wikipedia | Leave a comment

Digital health communication trends and Wikipedia research presentations at IPRRC

Posted on March 10, 2012 by marcusmessner

At this week’s International Public Relations Research Conference in Miami, I presented two new research studies that explored trends in digital health communication research as well as referencing and framing patterns in Wikipedia articles on the banking industry. The study … Continue reading →

Posted in Business, Health, Public Relations, Research, Social Media | Tagged Agenda Setting, Banks, Business, corporations, Financial Sector, Fortune 500, framing, Google, Health communication, Meta-study, References, Social Media, Sources, VCU, Wikipedia | Leave a comment

Should PR pros edit Wikipedia?

Posted on February 11, 2012 by marcusmessner

As the online encyclopedia Wikipedia grew in popularity, public relations professionals started monitoring the entries on their companies and organizations. Long forgotten scandals and crises suddenly began appearing again on Wikipedia and significantly increased the amount of negative content on … Continue reading →

Posted in Business, Public Relations, Research, Social Media | Tagged Business, corporations, Facebook, Fortune 500, PR News, Public Relations, Social Media, Wikipedia | Leave a comment

Wikipedia vs. Encyclopedia Britannica

Posted on August 5, 2011 by marcusmessner

Wikipedia poses a great challenge to traditional encyclopedias, which for centuries have set the standards of society’s knowledge with their printed editions. My research partner Marcia W. DiStaso from Penn State and I, therefore, studied the impact of social media … Continue reading →

Posted in Business, Public Relations, Research, Social Media | Tagged AEJMC, Agenda Setting, corporations, Encyclopedia Britannica, Fortune 500, framing, Social Media, Wikipedia | 1 Comment

“Check your wiki” among most read PR articles

Posted on December 14, 2010 by marcusmessner

The article “Wikipedia Presence of the Top Ten Fortune 500 Companies – ‘Greedy conglomerates’ and ‘slave labor’: You better check your Wiki!” was among this year’s top ten most read articles in The Measurement Standard, an influential public relations newsletter … Continue reading →

Posted in Business, Public Relations, Research, Social Media | Tagged Business, corporations, Fortune 500, Social Media, Strategy, Technology, Wikipedia | Leave a comment

Corporate images in a turbulent economy

Posted on October 19, 2010 by marcusmessner

The International Conference of the Public Relations Society of America hosted a roundtable research presentation, which covered the most popular papers presented this March at the International Public Relations Research Conference in Miami. My research partner Marcia W. DiStaso and … Continue reading →