Tag Archives: Engagement

“VCU votes” campaign wins award

Our non-partisan “VCU votes” campaign at the Robertson School of Media and Culture won the 2014 VCU Community Engagement Award for Teaching. The campaign utilized social media engagement and advertising techniques, multimedia news reporting as well as voter registration and … Continue reading

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Study published on Twitter engagement of health nonprofits

The study “140 characters towards a better health: An exploration of the Twitter engagement of leading nonprofit organizations” was published this month in the book “Social Media and Strategic Communication,” edited by Hana S. Noor Al-Deen and John Allen Hendricks. … Continue reading

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Interviews on social media and politics

Sharply increasing Twitter follower numbers and stronger engagement of student voters: In recent interviews with the New York Daily News and USA Today College I was asked about the impact of social media in political campaigns.

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Social media engagement of nonprofit organizations

At the International Public Relations Research Conference last week in Miami, I presented results from two research studies that analyzed the social media engagement of nonprofit organizations: “140 characters for better health: An exploration of the Twitter engagement of leading … Continue reading

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Twitter and business journalists

Vivian Medina-Messner presented our latest Twitter study at the AEJMC Midwinter Conference at the University of Oklahoma last weekend. The study “Tweet-Biz: How leading business journalists engage on Twitter” analyzed the Twitter engagement of business journalists in the United States.

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Survey on nonprofits and social media

I am currently carrying out a national survey on the social media engagement as well as policies and guidelines of nonprofit organizations. If you are working for a nonprofit organization, please take a few minutes and complete my survey. Please … Continue reading

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