Tag Archives: Campaigns

Turning out the vote at VCU

Students in my Social Media and the Presidential Race honors class, which I have taught with my colleague Jeff South this fall semester, have planned and implemented the nonpartisan get-out-the-vote campaign “VCU Votes.” Students engaged their peers on a blog, … Continue reading

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Romney, Big Bird and Twitter

During the first televised presidential debate, Mitt Romney just tried to make another argument for cutting government spending, including subsidies to PBS. But he mentioned the beloved Sesame Street character Big Bird in that discussion and subsequently set Twitter on … Continue reading

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Can Facebook turn out voters?

A new study indicates that Facebook conversations have the potential to turning people out to vote in an election. A message sent by researchers may have triggered thousands of votes in the election two years ago, the study found. I … Continue reading

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Third social media summer with IYLEP

Our third VCU Social Media Institute has come to an end with the student project teams presenting their social media projects to their nonprofit clients. All clients received social media manuals to help them to maintain their campaigns on Facebook, … Continue reading

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KONY 2012: From perfect viral campaign to social media nightmare

The Association for Education in Journalism and Mass Communication (AEJMC) is hosting a panel on public relations case studies “Tenacious Tweeting, Bellowing Blogging, Fanatical FaceBooking, Yappy YouTubing: Using Industry Cases as Teaching Tools” at its annual conference in Chicago this … Continue reading

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VP announcement via mobile app

It seems like the next stage for announcing a vice-presidential pick. After Barack Obama’s campaign announced Joe Biden’s selection via text message in 2008, Mitt Romney will now turn to a mobile app. The app “Mitt’s VP” will be the … Continue reading

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VCU Social Media Institute to design nonprofit campaigns

The VCU Social Media Institute will shortly begin its third year. College students from Iraq and Virginia Commonwealth University will work in project teams for four weeks to design and implement social media campaigns for 10 nonprofit organizations in the … Continue reading

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Twitter and Facebook as legal defense strategy

The legal defense team of George Zimmerman, who faces a second-degree murder charge in the shooting of 17-year-old Trayvon Martin in Florida, has started a social media campaign as part of its defense strategy. Attorney Mark O’Mara started using Twitter, Facebook … Continue reading

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The flameout of Kony 2012

When the Kony 2012 video went viral and caught the attention of millions of viewers within only a few days in early March, it seemed as if the nonprofit Invisible Children had done everything right. But only six weeks later, … Continue reading

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Knight News Challenge proposal: Building a mobile health news network

The Knight News Challenge has selected our grant proposal for a mobile health news network as one of 51 finalists out of the more than 1000 submissions in the first round this year. My colleague Yan Jin and I have … Continue reading

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