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Tag Archives: Campaigns
Social media summer program open for enrollment
Update (March 29): If you encounter a problem registering, please send me an e-mail and I’ll issue an override for you. Here is a great opportunity to engage in social media and develop campaigns for nonprofit clients in Central Virginia. … Continue reading
Posted in International, Public Relations, Social Media, Teaching
Tagged Campaigns, Class, enrollment, Iraq, IYLEP, Non-profit, registration, Social Media Institute, Students
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“VCU votes” campaign wins communication award
The “VCU votes” campaign to turn out the student vote at VCU during the 2012 presidential election has been recognized with a Democracy Cup Award. The Campus Election Engagement Project (CEEP) honored the project run by 15 VCU honors students … Continue reading
Posted in Politics, Public Relations, Social Media, Teaching
Tagged Campaigns, CEEP, Democracy, Election, Facebook, Government, Obama, President, Romney, Social Media, Strategy, Students, Tumblr, Twitter, VCU, VCU Votes, YouTube
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Survey on nonprofits and social media
I am currently carrying out a national survey on the social media engagement as well as policies and guidelines of nonprofit organizations. If you are working for a nonprofit organization, please take a few minutes and complete my survey. Please … Continue reading
Posted in Law, Public Relations, Research, Social Media
Tagged Campaigns, Charity, Engagement, Facebook, Google, Guidelines, Non-profit, Policy, Social Media, Strategy, Tumblr, Twitter, use, VCU, YouTube
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The “new normal” of social media campaigning
President Barack Obama won the election in part due to a superior get-out-the-vote operation that again included a sophisticated social media strategy. But how will social media platforms be used in future elections, especially at the state and local levels? … Continue reading
Posted in Politics, Public Relations, Social Media
Tagged Campaigns, Democracy, Election, Facebook, local election, Obama, Orange County Register, President, Romney, Social Media, state election, Strategy, Twitter
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With #my2k against the fiscal cliff
President Barack Obama has asked his supporters to use the new “#my2k” hashtag on Twitter to weigh in on the negotiations on the fiscal cliff. In hope to put extra pressure on Republicans in the negotiations, the social media campaign … Continue reading
Posted in Business, Politics, Social Media
Tagged #my2k, Business, Campaigns, Fiscal Cliff, Government, Obama, President, Republicans, Reuters, Social Media, Taxes, Twitter
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Turning out the vote at VCU
Students in my Social Media and the Presidential Race honors class, which I have taught with my colleague Jeff South this fall semester, have planned and implemented the nonpartisan get-out-the-vote campaign “VCU Votes.” Students engaged their peers on a blog, … Continue reading
Posted in Politics, Social Media, Teaching
Tagged Blogs, Campaigns, CBS 6, Class, Democracy, Election, Facebook, Jeff South, Obama, President, Social Media, Social Media and the Presidential Race, Strategy, Students, Turn out the vote, TV, Twitter, VCU, VCU Insight, VCU Votes, YouTube
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Romney, Big Bird and Twitter
During the first televised presidential debate, Mitt Romney just tried to make another argument for cutting government spending, including subsidies to PBS. But he mentioned the beloved Sesame Street character Big Bird in that discussion and subsequently set Twitter on … Continue reading
Posted in International, Politics, Social Media
Tagged Big Bird, Campaigns, Debate, Facebook, iPad, Madsack, Obama, President, Romney, Social Media, Sonntag, Strategy, TV, Twitter
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Can Facebook turn out voters?
A new study indicates that Facebook conversations have the potential to turning people out to vote in an election. A message sent by researchers may have triggered thousands of votes in the election two years ago, the study found. I … Continue reading
Posted in Politics, Public Relations, Research, Social Media
Tagged Audience, Bloomberg, Campaigns, Democracy, Election, Facebook, Obama, President, Romney, Social Media, Strategy, Technology, Twitter
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Third social media summer with IYLEP
Our third VCU Social Media Institute has come to an end with the student project teams presenting their social media projects to their nonprofit clients. All clients received social media manuals to help them to maintain their campaigns on Facebook, … Continue reading
Posted in International, Politics, Public Relations, Social Media, Teaching
Tagged Campaigns, CBS 6, Culture, Facebook, Global, Iraq, IYLEP, Lifestyle, Non-profit, Richmond.com, Social Media, Strategy, Students, Technology, Tumblr, Twitter, YouTube
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KONY 2012: From perfect viral campaign to social media nightmare
The Association for Education in Journalism and Mass Communication (AEJMC) is hosting a panel on public relations case studies “Tenacious Tweeting, Bellowing Blogging, Fanatical FaceBooking, Yappy YouTubing: Using Industry Cases as Teaching Tools” at its annual conference in Chicago this … Continue reading
Posted in International, Journalism, Public Relations, Social Media, Teaching
Tagged AEJMC, Campaigns, Facebook, Global, Invisible Children, Joseph Kony, Kony 2012, Non-profit, Protest, Social Media, Strategy, Students, Technology, Twitter, Viral Video, YouTube
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