Tag Archives: Audience

Why “Kony 2012” went viral

An online campaign can hardly be more effective than the one of Invisible Children. This week, the nonprofit published an online documentary video on the abductions and mass murder of children in Uganda that went viral and brought attention to … Continue reading

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Social media for small businesses

While large corporations have implemented coherent social media strategies, small businesses still struggle to devote resources and time to an effective social media plan. I was interviewed by Jacob Geiger, editor of the business portal Work it, Richmond, on what … Continue reading

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Privacy concerns over changes at Google and Facebook

Google introduces a new privacy and data aggregation policy for all of its platforms and Facebook makes its Timeline feature mandatory for all of its users. Both of these changes raise privacy concerns for millions of users worldwide. Bryan DeVasher, … Continue reading

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Online protests for freedom of speech on the Internet

The proposed SOPA and PIPA legislation has not only triggered protests by new media companies, but it has also led to a widespread social media campaign that is likely to stall the bills in both houses of the U.S. Congress. … Continue reading

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The battle between Hollywood and Silicon Valley

The legislative efforts in the U.S. Congress to fight online piracy abroad have caused unprecedented protests by new media companies and organizations this week. The one-day shutdown of Wikipedia and highly publicized protest of Google, Facebook, Twitter and other websites … Continue reading

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Social media discussion in Germany

On a recent trip to Germany, I was invited to run a day-long seminar on social media at the “Hannoversche Allgemeine Zeitung,” one of Germany’s large regional daily newspapers. Together with Michael Fibison from Yahoo! and Ryan Nobles from Richmond’s … Continue reading

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To tweet or not to tweet?

Social media platforms are great tools for journalists to reach their audiences instantaneously from the scene of breaking news. But social media can also put news scoops at risk for the traditional platforms of a news organization. The editor-in-chief of … Continue reading

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Social media and nonprofits

Social media can make a great difference for nonprofit organizations. A well-developed social media campaign can help build online communities around nonprofits’ causes, create collaborative environments and at the same time increase¬† fundraising. Now, the Social Media Club of Richmond, … Continue reading

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Social media driving business sales

As millions of Internet users flock to Facebook and Twitter, more and more businesses are including social media in their marketing and sales strategies. I was interviewed by Arkansas Business Journal reporter Mark Friedman for a story that explores the … Continue reading

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Tweets on C-SPAN

Traditional news media are increasingly using social media in their news reporting. Our recent study on newspaper reporting patterns has stressed this trend. But C-SPAN has now incorporated congressional Twitter feeds into its programming. During breaks between political debates, the … Continue reading

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