Research

I have presented my research at national and international conferences and published in academic and professional publications. The following is a selection of forthcoming and recent presentations and publications from the last two years:

Conference presentations:

Guidry, J., Messner, M., Jin, Y., & Medina-Messner, V. (2014, March). From #mcdonaldsfail to #dominossucks: An analysis of Instagram images about the 10 largest fast food companies. Presentation accepted for the 16th International Public Relations Research Conference in Miami, FL.

Messner, M., & South, J. (2013. October). From @iPadJournos to #UncleRam: Implementing iPad classes at VCU. Presentation at the OpenVA Conference in Fredericksburg, VA.

Messner, M. (2013, September). Reporting with the iPadJournos: Educating the next generation of mobile and social media journalists. Presentation at The Future of Journalism Conference in Cardiff, UK.

Messner, M., & Medina-Messner, V. (2013, September). Follow me on Wall Street: How business news media and their journalists engage on Twitter. Presentation at The Future of Journalism Conference in Cardiff, UK.

DiStaso, M. W., & Messner, M. (2013, August). Turning to the Wiki-Doctor? A study of Wikipedia health information use and perceived credibility by Internet users and doctors. Presentation at the Association for Education in Journalism and Mass Communication Conference in Washington, DC.

Messner, M. (2013, March). To Tube or not to Tube: An analysis of ethical guidelines for the YouTube engagement of non-profit organizations. Presentation at the 16th International Public Relations Research Conference in Miami, FL.

Messner, M., Jin, Y., Medina-Messner, V., Meganck, S., Quarforth, S., & Norton, S. (2013, March). 140 characters towards a better health: An exploration of the Twitter engagement of leading nonprofit organizations. Presentation at the 16th International Public Relations Research Conference in Miami, FL.

Messner, M., & Medina-Messner, V. (2013, March). Tweet-Biz: How leading business journalists engage on Twitter. Presentation at the Midwinter Conference of the Association for Education in Journalism and Mass Communication in Norman, OK.

Smith-Mason, J., South, J. C., & Messner, M. (2013, February). The 2012 Presidential Election: Including Civic Engagement in the Classroom. Presentation at the Active Citizens Conference in Williamsburg, VA.

Messner, M., & Nugent, J. S. (2013, February). Meet the iPadJournos: How iPads    Improved Student Engagement and Learning Outcomes in a Journalism Seminar. Presentation at the EDUCAUSE Learning Initiative Annual Meeting in     Denver, CO.

Medina-Messner, V., & Messner, M. (2012, September). Tweets from Wall Street: How leading business media report the news and engage their audiences on Twitter. Presentation at the Convergence and Society Conference in Columbia, SC.

Bajkiewicz, T., & Messner, M. (2012, September). Social media as news sources: A content analysis of social media mentions in cable news networks, 2006-2010. Presentation at the Convergence and Society Conference in Columbia, SC.

Messner, M., DiStaso, M. W., Jin, Y., Sherman, S., Meganck, S., & Norton, S. (2012, August). Influencing public opinion from corn syrup to obesity: A longitudinal analysis of the references for nutritional entries on Wikipedia. Presentation at the Association for Education in Journalism and Mass Communication Conference in Chicago, IL.

DiStaso, M. W., & Messner, M. (2012, March). Cite that crisis: An analysis of the references in Wikipedia entries of major banking institutions. Presentation at the 15th International Public Relations Research Conference in Miami, FL.

Meganck, S., Quarforth, S., Messner, M., & Sherman, S. (2012, March). From Web to mobile: A meta-analysis of trends in digital health communication research, 2001-2010. Presentation at the 15th International Public Relations Research Conference in Miami, FL.

Messner, M., DiStaso, M. W., Jin, Y., Sherman, S., Meganck, S., & Norton, S. (2012, March). Influencing public opinion from corn syrup to obesity: A longitudinal analysis of the references for nutritional entries on Wikipedia. Presentation at the Midwinter Conference of the Association for Education in Journalism and Mass Communication in Norman, OK.

Messner, M., & Bajkiewicz, T. (2011, September). Facebook, MySpace and Twitter as journalistic sources: An analysis of social media uses in traditional news media. Presentation at The Future of Journalism Conference in Cardiff, UK.

Messner, M, & DiStaso, M. W. (2011, August). Wikipedia vs. Encyclopedia Britannica: A Longitudinal Analysis to Identify the Impact of Social Media on the Standards of     Knowledge. Presentation at the Association for Education in Journalism and Mass Communication Conference in St. Louis, MO.

Messner, M., Linke, M., & Eford, A. (2011, April). Shoveling tweets: An analysis of the microblogging engagement of traditional news organizations. Presentation at the International Symposium on Online Journalism in Austin, TX.

Academic publications:

Guidry, J., Messner, M., Jin, Y., & Medina-Messner, V. (in press). From #mcdonaldsfail to #dominossucks: An analysis of Instagram images about the 10 largest fast food companies. Article accepted for publication in Corporate Communications International.

Guidry, J., Messner, M., & Saxton, G. (in press). Twitter: Perceptions, Resources, and Effective Communicative Practices for the Nonprofit Sector. In R. Waters (ed). Public Relations Theory and Practice in the Nonprofit Sector. New York: Routledge.

Messner, M., DiStaso, M. W., Jin, Y., Sherman, S., Meganck, S., & Norton, S. (2014). Influencing public opinion from corn syrup to obesity: A longitudinal analysis of the references for nutritional entries on Wikipedia. First Monday, 19(11), http://firstmonday.org/ojs/index.php/fm/article/view/4823/4162

Messner, M. (2014). To tweet or not to tweet: An analysis of ethical guidelines for the social media engagement of nonprofit organizations. In M. W. DiStaso and D. Bortree (Eds). Ethical Practice of Social Media in Public Relations. New York:Routledge

Messner, M, & DiStaso, M. W. (2013). Wikipedia versus Encyclopedia Britannica: A longitudinal analysis to identify the impact of social media on the standards of knowledge. Mass Communication and Society, 16(4), 465-486.

Messner, M., Jin, Y., Medina-Messner, V., Meganck, S., Quarforth, S., & Norton, S. (2013). 140 characters towards a better health: An exploration of the Twitter engagement of leading nonprofit organizations. In H. N. Al-Deen & J. A. Hendricks (Eds.). Social Media and Strategic Communication. Basingstoke, UK: Palgrave Macmillan.

Messner, M. (2013). Reporting with the iPadJournos: Educating the Next Generation of Mobile and Social Media Journalists. Teaching Journalism and Mass Communication, 2(1), available at http://aejmc.net/spig/2013/reporting-with-the-ipadjournos-educating-the-next-generation-of-mobile-and-social-media-journalists/

DiStaso, M. W., & Messner, M. (2012). Wikipedia’s role in reputation management: An analysis of the best and worst companies in the United States. Digithum, 14, 1-12.

Messner, M., Linke, M., & Eford, A. (2012). Shoveling tweets: An analysis of the microblogging engagement of traditional news organizations. ISOJ Journal,2(1), 76-90.

Messner, M., DiStaso, M. W., & Harrison, V. (2012). Wikipedia takes on the Komen crisis. In L. Romanello (Ed.), Crisis Management Guidebook. PR News Press.

DiStaso, M. W., & Messner, M. (2012). How to measure and monitor Wikipedia for your reputation. In K. Hultgren (Ed.), PR Measurement Guidebook. PR News Press.

DiStaso, M. & Messner, M. (2012). How to add CSR successes to Wikipedia entries. In K. Hultgren (Ed.), CSR & Green PR Guidebook. PR News Press.

DiStaso, M. W., Messner, M., & Stacks, D. W. (2012). The wiki crisis: BP’s Deepwater Horizon oil spill on Wikipedia. In S. Duhé (Ed.). New media and public relations (2nd ed.). New York: Peter Lang.

Messner, M., & Garrison, B. (2011). Study shows some blogs affect traditional news    media agendas. Newspaper Research Journal, 32(3), 112-126.

Messner, M., & South, J. C. (2011). Legitimizing Wikipedia: How U.S. national newspapers frame and use the online encyclopedia in their coverage. Journalism Practice, 5(2), 145-160.

Messner, M., & DiStaso, M. W. (2011). Monitoring, editing Wikipedia’s corporate     scandal chronicle. In S. Goldstein (Ed.), Digital PR Guidebook. PR News Press.

DiStaso, M. W., & Messner, M. (2011). The collaborative crisis: Wikipedia and the corporate image. In S. Goldstein (Ed.), Crisis Management Guidebook. PR News Press.

Please e-mail me for a complete list of presentations and publications.

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