Research

I have presented my research at national and international conferences and published in academic and professional publications. The following is a selection of forthcoming and recent presentations and publications from the last two years:

Conference presentations:

Guidry, J., Messner, M., Meganck, S., & Carlyle, K. (2015, November). CDC, Facebook, Ebola, and everything else: How publics respond to the CDC posts about the recent Ebola outbreak compared to other public health topics. Presentation at the Annual Meeting of the American Public Health Association in Chicago, IL.

Messner, M., Guidry, J., & Iroegbu, O. (2015, September). Mobile news reporting on Instagram: How major US news organisations engage their audiences via visual social media. Presentation at the Future of Journalism Conference in Cardiff, UK.

Guidry, J., Meganck, S., Messner, M., Carlyle, K., Park, E. & Niyirora, J. (2015, August). Disease outbreaks on Twitter: An analysis of tweets during the #Ebola and #measles crises. Presentation at the Association for Education in Journalism and Mass Communication Conference, San Francisco, CA.

Messner, M., Guidry, J., Meganck, S., & Medina-Messner, V. (2015, August). @JunckerEU vs. @MartinSchulz: How leading candidates in the 2014 European Parliament Elections campaigned on Twitter. Presentation at the Association for Education in Journalism and Mass Communication Conference, San Francisco, CA.

Messner, M., & Guidry, J. (2015, August). Engaging an open online class in global service learning projects. Presentation at the Association for Education in Journalism and Mass Communication Conference in San Francisco, CA.

Guidry, J., & Messner, M. (2015, May). Health Misinformation via Social Media: The Case of Vaccine Safety on Pinterest. Presentation at the Conference of the International Communication Association in San Juan, PR.

Messner, M., & Guidry, J. (2015, May). Considering Ethics in Visual Storytelling: A Study of Nonprofit Organizations on Instagram. Presentation at the Conference of the International Communication Association in San Juan, PR.

Messner, M., Medina-Messner, V., & Guidry, J. (2015, May). Global health and social media: Engaging an open online class in global service learning projects. Presentation at the VCU ALTfest in Richmond, VA.

Messner, M., Guidry, J., Zhang, Y., Longo, D. R., Robins, J., & Sabo, R. T. (2015, April). Diabetes on Facebook: A case study of the social media engagement of the American Diabetes Association with its publics. Presentation at the 3rd Biennial D.C. Health Communication Conference.

Guidry, J., Meganck, S., Messner, M., Niyirora, J., & Saxton, G. (2015, April). Tweeting #Ebola: How publics address the health crisis in the light of risk perception and health behaviors. Presentation at the 3rd Biennial D.C. Health Communication Conference.

Guidry, J., Carlyle, K., Messner, M., & Jin, Y. (March, 2015). On pins and needles: How vaccines are portrayed on Pinterest. Presentation at the 43rd Annual John C. Forbes Research Colloquium, Virginia Commonwealth University in Richmond, VA.

Guidry, J., Messner, M., Jin. Y., Meganck, S., & Niyirora, J. (2015, March). #Ebola on Instagram: How health organizations address the health crisis in their visual social media engagement. Presentation at the 18th IPRRC Conference in Miami, FL.

Messner, M., & Hung-Baesecke, F. (2014, July). A comparative analysis of social media uses and policies of nonprofit organizations in the U.S. and Hong Kong. Presentation at the BledCom Conference in Bled, Slovenia.

Guidry, J., Messner, M., Jin, Y., & Medina-Messner, V. (2014, March). From #mcdonaldsfail to #dominossucks: An analysis of Instagram images about the 10 largest fast food companies. Presentation at the 16th International Public Relations Research Conference in Miami, FL.

Messner, M., & South, J. (2013, October). From @iPadJournos to #UncleRam:  Implementing iPad classes at VCU. Presentation at the OpenVA Conference in Fredericksburg, VA.

Messner, M. (2013, September). Reporting with the iPadJournos: Educating the next generation of mobile and social media journalists. Presentation at The Future of Journalism Conference in Cardiff, UK.

Messner, M., & Medina-Messner, V. (2013, September). Follow me on Wall Street: How business news media and their journalists engage on Twitter. Presentation at The Future of Journalism Conference in Cardiff, UK.

DiStaso, M. W., & Messner, M. (2013, August). Turning to the Wiki-Doctor? A study of Wikipedia health information use and perceived credibility by Internet users and doctors. Presentation at the Association for Education in Journalism and Mass Communication Conference in Washington, DC.

Messner, M. (2013, March). To Tube or not to Tube: An analysis of ethical guidelines for the YouTube engagement of non-profit organizations. Presentation at the 16th International Public Relations Research Conference in Miami, FL.

Messner, M., Jin, Y., Medina-Messner, V., Meganck, S., Quarforth, S., & Norton, S. (2013, March). 140 characters towards a better health: An exploration of the Twitter engagement of leading nonprofit organizations. Presentation at the 16th International Public Relations Research Conference in Miami, FL.

Messner, M., & Medina-Messner, V. (2013, March). Tweet-Biz: How leading business journalists engage on Twitter. Presentation at the Midwinter Conference of the Association for Education in Journalism and Mass Communication in Norman, OK.

Smith-Mason, J., South, J. C., & Messner, M. (2013, February). The 2012 Presidential Election: Including Civic Engagement in the Classroom. Presentation at the Active Citizens Conference in Williamsburg, VA.

Messner, M., & Nugent, J. S. (2013, February). Meet the iPadJournos: How iPads Improved Student Engagement and Learning Outcomes in a Journalism           Seminar. Presentation at the EDUCAUSE Learning Initiative Annual Meeting in     Denver, CO.

Academic publications:

Guidry, J., Messner, M., Jin. Y., & Carlyle, K. (2015). On Pins and Needles: How Vaccines Are Portrayed on Pinterest. Vaccine, 33(39), 5051-5056.

Guidry, J., Messner, M., Jin, Y., & Medina-Messner, V. (2015). From #mcdonaldsfail to #dominossucks: An analysis of Instagram images about the 10 largest fast food companies. Corporate Communications: An International Journal, 20(3), 344-359.

Guidry, J., Messner, M., Jin. Y., & Medina-Messner, V. (2015). Watch, listen and respond: Mobile pre-crisis monitoring on Instagram. The Book of Employee Communications Strategies and Tactics. PR News Press.

Guidry, J., Messner, M., & Saxton, G. (2015). Tweeting Charities: Perceptions, Resources, and Effective Twitter Practices for the Nonprofit Sector. In R. Waters (ed). Public Relations Theory and Practice in the Nonprofit Sector. New York: Routledge.

Messner, M., DiStaso, M. W., Jin, Y., Sherman, S., Meganck, S., & Norton, S. (2014). Influencing public opinion from corn syrup to obesity: A longitudinal analysis of the references for nutritional entries on Wikipedia. First Monday, 19(11), http://firstmonday.org/ojs/index.php/fm/article/view/4823/4162

Messner, M. (2014). To tweet or not to tweet: An analysis of ethical guidelines for the social media engagement of nonprofit organizations. In M. W. DiStaso and D. Bortree (Eds). Ethical Practice of Social Media in Public Relations. New York: Routledge

Messner, M, & DiStaso, M. W. (2013). Wikipedia versus Encyclopedia Britannica: A longitudinal analysis to identify the impact of social media on the standards of knowledge. Mass Communication and Society, 16(4), 465-486.

Messner, M. (2013). Reporting with the iPadJournos: Educating the Next Generation of Mobile and Social Media Journalists. Teaching Journalism and Mass Communication, 2(1), available at http://aejmc.net/spig/2013/reporting-with-the-ipadjournos-educating-the-next-generation-of-mobile-and-social-media-journalists/

Messner, M., Jin, Y., Medina-Messner, V., Meganck, S., Quarforth, S., & Norton, S. (2013). 140 characters towards a better health: An exploration of the Twitter engagement of leading nonprofit organizations. In H. N. Al-Deen & J. A. Hendricks (Eds.). Social Media and Strategic Communication. Basingstoke, UK: Palgrave Macmillan.

Please e-mail me for a complete list of presentations and publications.

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