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Category Archives: Public Relations
VP announcement via mobile app
It seems like the next stage for announcing a vice-presidential pick. After Barack Obama’s campaign announced Joe Biden’s selection via text message in 2008, Mitt Romney will now turn to a mobile app. The app “Mitt’s VP” will be the … Continue reading
Posted in Politics, Public Relations, Social Media
Tagged App, Audience, Campaigns, Election, Government, Mobile, Obama, President, Romney, Social Media, Strategy, Technology, Vice President
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Wikipedia reputation study published
A new Wikipedia study with my research partner Marcia DiStaso from Penn State University was published in a special issue of the journal Digithum – The Humanities in the Digital Age this month. Our study analyzes the framing of Wikipedia … Continue reading
Posted in Business, Public Relations, Research, Social Media
Tagged Business, corporations, Digithum, Fortune 500, framing, reputation, Social Media, Wikipedia
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Twitter and Facebook as legal defense strategy
The legal defense team of George Zimmerman, who faces a second-degree murder charge in the shooting of 17-year-old Trayvon Martin in Florida, has started a social media campaign as part of its defense strategy. Attorney Mark O’Mara started using Twitter, Facebook … Continue reading
Posted in Government, Law, Public Relations, Social Media
Tagged Audience, Campaigns, Debate, Defense, Facebook, George Zimmerman, Legal, Social Media, Strategy, Tayvon Martin, Twitter
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The flameout of Kony 2012
When the Kony 2012 video went viral and caught the attention of millions of viewers within only a few days in early March, it seemed as if the nonprofit Invisible Children had done everything right. But only six weeks later, … Continue reading
Posted in International, Politics, Public Relations, Social Media
Tagged Campaigns, Facebook, Global, Invisible Children, Kony 2012, Non-profit, NPR, Social Media, Strategy, Technology, TV, Uganda, Youth, YouTube
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Wikipedia and the BP Deepwater Horizon Oil Spill
As previous studies with my research partner Marcia DiStaso from Penn State University have shown, the online encyclopedia Wikipedia can have a strong influence on how a company’s reputation is framed online. Our latest study, which was just published in … Continue reading
Posted in Business, Journalism, Public Relations, Research, Social Media
Tagged BP, British Petroleum, Business, corporations, Deepwater Horizon Oil Spill, disaster, environment, explosion, Fortune 500, framing, Government, image, oil, oil spill, References, reputation, Social Media, Sources, Wikipedia
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Digital health communication trends and Wikipedia research presentations at IPRRC
At this week’s International Public Relations Research Conference in Miami, I presented two new research studies that explored trends in digital health communication research as well as referencing and framing patterns in Wikipedia articles on the banking industry. The study … Continue reading
Posted in Business, Health, Public Relations, Research, Social Media
Tagged Agenda Setting, Banks, Business, corporations, Financial Sector, Fortune 500, framing, Google, Health communication, Meta-study, References, Social Media, Sources, VCU, Wikipedia
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Why “Kony 2012″ went viral
An online campaign can hardly be more effective than the one of Invisible Children. This week, the nonprofit published an online documentary video on the abductions and mass murder of children in Uganda that went viral and brought attention to … Continue reading
Posted in International, Journalism, Politics, Public Relations, Social Media
Tagged Audience, Campaigns, Global, Government, Invisible Children, Joseph Kony, Kony 2012, Non-profit, NPR, Social Media, Strategy, Uganda, Youth
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Should PR pros edit Wikipedia?
As the online encyclopedia Wikipedia grew in popularity, public relations professionals started monitoring the entries on their companies and organizations. Long forgotten scandals and crises suddenly began appearing again on Wikipedia and significantly increased the amount of negative content on … Continue reading
Posted in Business, Public Relations, Research, Social Media
Tagged Business, corporations, Facebook, Fortune 500, PR News, Public Relations, Social Media, Wikipedia
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Social media for small businesses
While large corporations have implemented coherent social media strategies, small businesses still struggle to devote resources and time to an effective social media plan. I was interviewed by Jacob Geiger, editor of the business portal Work it, Richmond, on what … Continue reading
Posted in Business, Journalism, Public Relations, Social Media, Teaching
Tagged Audience, Blogs, Business, corporations, Facebook, Germany, iPadJournos, IYLEP, Ratemyprofessors.com, Small businesses, Social Media, Strategy, Twitter, VCU, Work it Richmond
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Social media and nonprofits
Social media can make a great difference for nonprofit organizations. A well-developed social media campaign can help build online communities around nonprofits’ causes, create collaborative environments and at the same time increase fundraising. Now, the Social Media Club of Richmond, … Continue reading
Posted in Business, Public Relations, Social Media, Teaching
Tagged Audience, Campaigns, Iraq, IYLEP, Non-profit, SMCRVA, Social Media, Strategy, Technology, VCU
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