Category Archives: Public Relations

Social Media Institute accepts client applications

Our Social Media Institute at VCU is looking for nonprofit clients this summer. Our students will design social media campaigns based on the needs of the clients. Please follow the link below for more information and please share with nonprofits … Continue reading

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“VCU votes” campaign wins award

Our non-partisan “VCU votes” campaign at the Robertson School of Media and Culture won the 2014 VCU Community Engagement Award for Teaching. The campaign utilized social media engagement and advertising techniques, multimedia news reporting as well as voter registration and … Continue reading

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Social media campaigns. Real clients. This summer @ VCU.

Here is a great opportunity to engage in social media and develop campaigns for nonprofit clients in Central Virginia. VCU’s Robertson School of Media & Culture is offering its Social Media Institute, which is open to all undergraduate and graduate majors. … Continue reading

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Social media and the Olympics

The Winter Olympics in Sochi have seen a flurry of social media posts even before the opening ceremony on Friday. Pictures taken by journalists showing the conditions in the hotels in Sochi have gotten worldwide attention. And the strict social … Continue reading

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Ahead in the spring: Classes and talks

This spring semester, I am teaching a new special topics class “Social Media Research,” in which graduate and undergraduate students will develop their own research projects. The deliverable for each of the research teams at the end of the semester … Continue reading

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#VCUvotes and #UncleRam turn out vote at VCU

Our get-out-the-vote campaign “VCU votes” completed its second run this fall during the gubernatorial election in Virginia. After the presidential election last year, our campaign was again sponsored by the Campus Election Engagement Project (CEEP). Our campaign manager Emily Satchell … Continue reading

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Symposium on Media and Health at VCU

Our new Center for Media+Health at VCU’s School of Mass Communications is running its first symposium on Nov. 15. Health and media experts will be speaking at the symposium in the VCU Student Commons. Please visit the website of the … Continue reading

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Twitter as a political tool

The announcement of Twitter’s anticipated IPO has the business and social media worlds buzzing. Agence France-Presse used the announcement to take an in-depth look at the impact the microblogging site has had in politics. The news agency interviewed me Friday … Continue reading

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“Wikipedia versus Encyclopedia Britannica” study published

The study “Wikipedia versus Encyclopedia Britannica: A Longitudinal Analysis to Identify the Impact of Social Media on the Standards of Knowledge,” which I wrote with my research partner Marcia W. DiStaso, was published in the latest edition of Mass Communication … Continue reading

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Study published on Twitter engagement of health nonprofits

The study “140 characters towards a better health: An exploration of the Twitter engagement of leading nonprofit organizations” was published this month in the book “Social Media and Strategic Communication,” edited by Hana S. Noor Al-Deen and John Allen Hendricks. … Continue reading

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