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Category Archives: Public Relations
Social media and the Olympics
The Winter Olympics in Sochi have seen a flurry of social media posts even before the opening ceremony on Friday. Pictures taken by journalists showing the conditions in the hotels in Sochi have gotten worldwide attention. And the strict social … Continue reading
Posted in International, Journalism, Public Relations, Social Media
Tagged hotels, Interview, Olympics, Russia, Sochi, Social Media, Social Media Professor, WRVA
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Ahead in the spring: Classes and talks
This spring semester, I am teaching a new special topics class “Social Media Research,” in which graduate and undergraduate students will develop their own research projects. The deliverable for each of the research teams at the end of the semester … Continue reading
Posted in Health, Journalism, Public Relations, Research, Social Media, Teaching
Tagged Class, Conference, Expert, Google Glass, IPRRC, Journalism Interactive, Maryland, Miami, print, Reporting, research, Social Media, Social Media Professor, VCU, Web
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#VCUvotes and #UncleRam turn out vote at VCU
Our get-out-the-vote campaign “VCU votes” completed its second run this fall during the gubernatorial election in Virginia. After the presidential election last year, our campaign was again sponsored by the Campus Election Engagement Project (CEEP). Our campaign manager Emily Satchell … Continue reading
Posted in Politics, Public Relations, Social Media, Teaching
Tagged campaign, Election, governor, Social Media Professor, UncleRam, VCU, VCUvotes, Virginia, voting
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Symposium on Media and Health at VCU
Our new Center for Media+Health at VCU’s School of Mass Communications is running its first symposium on Nov. 15. Health and media experts will be speaking at the symposium in the VCU Student Commons. Please visit the website of the … Continue reading
Posted in Health, Public Relations, Research, Social Media
Tagged Center for Media+Health, research, Social Media Professor, symposium, VCU
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Twitter as a political tool
The announcement of Twitter’s anticipated IPO has the business and social media worlds buzzing. Agence France-Presse used the announcement to take an in-depth look at the impact the microblogging site has had in politics. The news agency interviewed me Friday … Continue reading
Posted in Government, International, Politics, Public Relations, Social Media
Tagged AFP, Agence France-Presse, campaign, Election, Government, personality, Politics, Social Media Professor, Twitter
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“Wikipedia versus Encyclopedia Britannica” study published
The study “Wikipedia versus Encyclopedia Britannica: A Longitudinal Analysis to Identify the Impact of Social Media on the Standards of Knowledge,” which I wrote with my research partner Marcia W. DiStaso, was published in the latest edition of Mass Communication … Continue reading
Study published on Twitter engagement of health nonprofits
The study “140 characters towards a better health: An exploration of the Twitter engagement of leading nonprofit organizations” was published this month in the book “Social Media and Strategic Communication,” edited by Hana S. Noor Al-Deen and John Allen Hendricks. … Continue reading
Interviews on social media and politics
Sharply increasing Twitter follower numbers and stronger engagement of student voters: In recent interviews with the New York Daily News and USA Today College I was asked about the impact of social media in political campaigns.
New Center for Media + Health at VCU
My colleagues Dr. Yan Jin, Dr. Ernest Martin, Professor Scott Sherman and I have received a grant to start a new Center for Media + Health at VCU. The startup funding comes from the VCU Quest Innovation Fund and allows … Continue reading
Posted in Health, Public Relations, Research, Social Media, Teaching
Tagged Center for Media+Health, communication, Facebook, grant, Health, lab, Quest, Social Media, Social Media Professor, Twitter, VCU
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Social media engagement of nonprofit organizations
At the International Public Relations Research Conference last week in Miami, I presented results from two research studies that analyzed the social media engagement of nonprofit organizations: “140 characters for better health: An exploration of the Twitter engagement of leading … Continue reading
Posted in Health, International, Public Relations, Research, Social Media
Tagged Engagement, ethics, Facebook, Guidelines, IPRRC, Miami, nonprofit, organization, Page Center, Policy, research, Social Media, Social Media Professor, Twitter, YouTube
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