Category Archives: Public Relations

Twitter as a political tool

The announcement of Twitter’s anticipated IPO has the business and social media worlds buzzing. Agence France-Presse used the announcement to take an in-depth look at the impact the microblogging site has had in politics. The news agency interviewed me Friday … Continue reading

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“Wikipedia versus Encyclopedia Britannica” study published

The study “Wikipedia versus Encyclopedia Britannica: A Longitudinal Analysis to Identify the Impact of Social Media on the Standards of Knowledge,” which I wrote with my research partner Marcia W. DiStaso, was published in the latest edition of Mass Communication … Continue reading

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Study published on Twitter engagement of health nonprofits

The study “140 characters towards a better health: An exploration of the Twitter engagement of leading nonprofit organizations” was published this month in the book “Social Media and Strategic Communication,” edited by Hana S. Noor Al-Deen and John Allen Hendricks. … Continue reading

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Interviews on social media and politics

Sharply increasing Twitter follower numbers and stronger engagement of student voters: In recent interviews with the New York Daily News and USA Today College I was asked about the impact of social media in political campaigns.

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New Center for Media + Health at VCU

My colleagues Dr. Yan Jin, Dr. Ernest Martin, Professor Scott Sherman and I have received a grant to start a new Center for Media + Health at VCU. The startup funding comes from the VCU Quest Innovation Fund and allows … Continue reading

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Social media engagement of nonprofit organizations

At the International Public Relations Research Conference last week in Miami, I presented results from two research studies that analyzed the social media engagement of nonprofit organizations: “140 characters for better health: An exploration of the Twitter engagement of leading … Continue reading

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Social media summer program open for enrollment

Update (March 29): If you encounter a problem registering, please send me an e-mail and I’ll issue an override for you. Here is a great opportunity to engage in social media and develop campaigns for nonprofit clients in Central Virginia. … Continue reading

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“VCU votes” campaign wins communication award

The “VCU votes” campaign to turn out the student vote at VCU during the 2012 presidential election has been recognized with a Democracy Cup Award. The Campus Election Engagement Project (CEEP) honored the project run by 15 VCU honors students … Continue reading

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Emerging Scholar Grant from AEJMC

My research partner Marcia DiStaso and I were recently selected as recipients for this year’s AEJMC Emerging Scholar Grants. We submitted a research proposal “Turning to the Wiki-Doctor” to examine the frequency of use of Wikipedia as a health information … Continue reading

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Survey on nonprofits and social media

I am currently carrying out a national survey on the social media engagement as well as policies and guidelines of nonprofit organizations. If you are working for a nonprofit organization, please take a few minutes and complete my survey. Please … Continue reading

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