Category Archives: Public Relations

Ahead in the spring: Classes and talks

This spring semester, I am teaching a new special topics class “Social Media Research,” in which graduate and undergraduate students will develop their own research projects. The deliverable for each of the research teams at the end of the semester … Continue reading

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#VCUvotes and #UncleRam turn out vote at VCU

Our get-out-the-vote campaign “VCU votes” completed its second run this fall during the gubernatorial election in Virginia. After the presidential election last year, our campaign was again sponsored by the Campus Election Engagement Project (CEEP). Our campaign manager Emily Satchell … Continue reading

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Symposium on Media and Health at VCU

Our new Center for Media+Health at VCU’s School of Mass Communications is running its first symposium on Nov. 15. Health and media experts will be speaking at the symposium in the VCU Student Commons. Please visit the website of the … Continue reading

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Twitter as a political tool

The announcement of Twitter’s anticipated IPO has the business and social media worlds buzzing. Agence France-Presse used the announcement to take an in-depth look at the impact the microblogging site has had in politics. The news agency interviewed me Friday … Continue reading

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“Wikipedia versus Encyclopedia Britannica” study published

The study “Wikipedia versus Encyclopedia Britannica: A Longitudinal Analysis to Identify the Impact of Social Media on the Standards of Knowledge,” which I wrote with my research partner Marcia W. DiStaso, was published in the latest edition of Mass Communication … Continue reading

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Study published on Twitter engagement of health nonprofits

The study “140 characters towards a better health: An exploration of the Twitter engagement of leading nonprofit organizations” was published this month in the book “Social Media and Strategic Communication,” edited by Hana S. Noor Al-Deen and John Allen Hendricks. … Continue reading

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Interviews on social media and politics

Sharply increasing Twitter follower numbers and stronger engagement of student voters: In recent interviews with the New York Daily News and USA Today College I was asked about the impact of social media in political campaigns.

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New Center for Media + Health at VCU

My colleagues Dr. Yan Jin, Dr. Ernest Martin, Professor Scott Sherman and I have received a grant to start a new Center for Media + Health at VCU. The startup funding comes from the VCU Quest Innovation Fund and allows … Continue reading

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Social media engagement of nonprofit organizations

At the International Public Relations Research Conference last week in Miami, I presented results from two research studies that analyzed the social media engagement of nonprofit organizations: “140 characters for better health: An exploration of the Twitter engagement of leading … Continue reading

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Social media summer program open for enrollment

Update (March 29): If you encounter a problem registering, please send me an e-mail and I’ll issue an override for you. Here is a great opportunity to engage in social media and develop campaigns for nonprofit clients in Central Virginia. … Continue reading

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