Category Archives: Public Relations

Social media engagement of nonprofit organizations

Posted on March 14, 2013 by marcusmessner

At the International Public Relations Research Conference last week in Miami, I presented results from two research studies that analyzed the social media engagement of nonprofit organizations: “140 characters for better health: An exploration of the Twitter engagement of leading … Continue reading →

Posted in Health, International, Public Relations, Research, Social Media | Tagged Engagement, ethics, Facebook, Guidelines, IPRRC, Miami, nonprofit, organization, Page Center, Policy, research, Social Media, Twitter, YouTube | Leave a comment

Social media summer program open for enrollment

Posted on March 1, 2013 by marcusmessner

Update (March 29): If you encounter a problem registering, please send me an e-mail and I’ll issue an override for you. Here is a great opportunity to engage in social media and develop campaigns for nonprofit clients in Central Virginia. … Continue reading →

Posted in International, Public Relations, Social Media, Teaching | Tagged Campaigns, Class, enrollment, Iraq, IYLEP, Non-profit, registration, Social Media Institute, Students | Leave a comment

“VCU votes” campaign wins communication award

Posted on February 18, 2013 by marcusmessner

The “VCU votes” campaign to turn out the student vote at VCU during the 2012 presidential election has been recognized with a Democracy Cup Award. The Campus Election Engagement Project (CEEP) honored the project run by 15 VCU honors students … Continue reading →

Posted in Politics, Public Relations, Social Media, Teaching | Tagged Campaigns, CEEP, Democracy, Election, Facebook, Government, Obama, President, Romney, Social Media, Strategy, Students, Tumblr, Twitter, VCU, VCU Votes, YouTube | Leave a comment

Emerging Scholar Grant from AEJMC

Posted on February 3, 2013 by marcusmessner

My research partner Marcia DiStaso and I were recently selected as recipients for this year’s AEJMC Emerging Scholar Grants. We submitted a research proposal “Turning to the Wiki-Doctor” to examine the frequency of use of Wikipedia as a health information … Continue reading →

Posted in Health, Public Relations, Research, Social Media | Tagged AEJMC, credibility, doctors, Emerging Scholar Grant, Health, Internet, Internet users, Marcia DiStaso, research, Social Media, Wikipedia | Leave a comment

Survey on nonprofits and social media

Posted on December 5, 2012 by marcusmessner

I am currently carrying out a national survey on the social media engagement as well as policies and guidelines of nonprofit organizations. If you are working for a nonprofit organization, please take a few minutes and complete my survey. Please … Continue reading →

Posted in Law, Public Relations, Research, Social Media | Tagged Campaigns, Charity, Engagement, Facebook, Google, Guidelines, Non-profit, Policy, Social Media, Strategy, Tumblr, Twitter, use, VCU, YouTube | Leave a comment

The “new normal” of social media campaigning

Posted on December 1, 2012 by marcusmessner

President Barack Obama won the election in part due to a superior get-out-the-vote operation that again included a sophisticated social media strategy. But how will social media platforms be used in future elections, especially at the state and local levels? … Continue reading →

Posted in Politics, Public Relations, Social Media | Tagged Campaigns, Democracy, Election, Facebook, local election, Obama, Orange County Register, President, Romney, Social Media, state election, Strategy, Twitter | Leave a comment

Can Facebook turn out voters?

Posted on September 14, 2012 by marcusmessner

A new study indicates that Facebook conversations have the potential to turning people out to vote in an election. A message sent by researchers may have triggered thousands of votes in the election two years ago, the study found. I … Continue reading →