Category Archives: Public Relations

Symposium on Media and Health at VCU

Our new Center for Media+Health at VCU’s School of Mass Communications is running its first symposium on Nov. 15. Health and media experts will be speaking at the symposium in the VCU Student Commons. Please visit the website of the … Continue reading

Posted in Health, Public Relations, Research, Social Media | Tagged , , , | Leave a comment

Twitter as a political tool

The announcement of Twitter’s anticipated IPO has the business and social media worlds buzzing. Agence France-Presse used the announcement to take an in-depth look at the impact the microblogging site has had in politics. The news agency interviewed me Friday … Continue reading

Posted in Government, International, Politics, Public Relations, Social Media | Tagged , , , , , , , , | Leave a comment

“Wikipedia versus Encyclopedia Britannica” study published

The study “Wikipedia versus Encyclopedia Britannica: A Longitudinal Analysis to Identify the Impact of Social Media on the Standards of Knowledge,” which I wrote with my research partner Marcia W. DiStaso, was published in the latest edition of Mass Communication … Continue reading

Posted in Business, Public Relations, Research, Social Media | Tagged , , , , , , , , , , , , | Leave a comment

Study published on Twitter engagement of health nonprofits

The study “140 characters towards a better health: An exploration of the Twitter engagement of leading nonprofit organizations” was published this month in the book “Social Media and Strategic Communication,” edited by Hana S. Noor Al-Deen and John Allen Hendricks. … Continue reading

Posted in Health, Public Relations, Research, Social Media | Tagged , , , , , , , | Leave a comment

Interviews on social media and politics

Sharply increasing Twitter follower numbers and stronger engagement of student voters: In recent interviews with the New York Daily News and USA Today College I was asked about the impact of social media in political campaigns.

Posted in Politics, Public Relations, Social Media | Tagged , , , , , , , , , , | Leave a comment

New Center for Media + Health at VCU

My colleagues Dr. Yan Jin, Dr. Ernest Martin, Professor Scott Sherman and I have received a grant to start a new Center for Media + Health at VCU. The startup funding comes from the VCU Quest Innovation Fund and allows … Continue reading

Posted in Health, Public Relations, Research, Social Media, Teaching | Tagged , , , , , , , , , | Leave a comment

Social media engagement of nonprofit organizations

At the International Public Relations Research Conference last week in Miami, I presented results from two research studies that analyzed the social media engagement of nonprofit organizations: “140 characters for better health: An exploration of the Twitter engagement of leading … Continue reading

Posted in Health, International, Public Relations, Research, Social Media | Tagged , , , , , , , , , , , , , | Leave a comment

Social media summer program open for enrollment

Update (March 29): If you encounter a problem registering, please send me an e-mail and I’ll issue an override for you. Here is a great opportunity to engage in social media and develop campaigns for nonprofit clients in Central Virginia. … Continue reading

Posted in International, Public Relations, Social Media, Teaching | Tagged , , , , , , , , | Leave a comment

“VCU votes” campaign wins communication award

The “VCU votes” campaign to turn out the student vote at VCU during the 2012 presidential election has been recognized with a Democracy Cup Award. The Campus Election Engagement Project (CEEP) honored the project run by 15 VCU honors students … Continue reading

Posted in Politics, Public Relations, Social Media, Teaching | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Emerging Scholar Grant from AEJMC

My research partner Marcia DiStaso and I were recently selected as recipients for this year’s AEJMC Emerging Scholar Grants. We submitted a research proposal “Turning to the Wiki-Doctor” to examine the frequency of use of Wikipedia as a health information … Continue reading

Posted in Health, Public Relations, Research, Social Media | Tagged , , , , , , , , , , | Leave a comment