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Category Archives: Public Relations
Study published on Twitter engagement of health nonprofits
The study “140 characters towards a better health: An exploration of the Twitter engagement of leading nonprofit organizations” was published this month in the book “Social Media and Strategic Communication,” edited by Hana S. Noor Al-Deen and John Allen Hendricks. … Continue reading
Interviews on social media and politics
Sharply increasing Twitter follower numbers and stronger engagement of student voters: In recent interviews with the New York Daily News and USA Today College I was asked about the impact of social media in political campaigns.
Posted in Politics, Public Relations, Social Media
Tagged Campaigns, Christine Quinn, Engagement, Germany, New York, New York Daily News, Politics, Social Media, student voters, Twitter, USA Today
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New Center for Media + Health at VCU
My colleagues Dr. Yan Jin, Dr. Ernest Martin, Professor Scott Sherman and I have received a grant to start a new Center for Media + Health at VCU. The startup funding comes from the VCU Quest Innovation Fund and allows … Continue reading
Posted in Health, Public Relations, Research, Social Media, Teaching
Tagged Center for Media+Health, communication, Facebook, grant, Health, lab, Quest, Social Media, Twitter, VCU
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Social media engagement of nonprofit organizations
At the International Public Relations Research Conference last week in Miami, I presented results from two research studies that analyzed the social media engagement of nonprofit organizations: “140 characters for better health: An exploration of the Twitter engagement of leading … Continue reading
Posted in Health, International, Public Relations, Research, Social Media
Tagged Engagement, ethics, Facebook, Guidelines, IPRRC, Miami, nonprofit, organization, Page Center, Policy, research, Social Media, Twitter, YouTube
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Social media summer program open for enrollment
Update (March 29): If you encounter a problem registering, please send me an e-mail and I’ll issue an override for you. Here is a great opportunity to engage in social media and develop campaigns for nonprofit clients in Central Virginia. … Continue reading
Posted in International, Public Relations, Social Media, Teaching
Tagged Campaigns, Class, enrollment, Iraq, IYLEP, Non-profit, registration, Social Media Institute, Students
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“VCU votes” campaign wins communication award
The “VCU votes” campaign to turn out the student vote at VCU during the 2012 presidential election has been recognized with a Democracy Cup Award. The Campus Election Engagement Project (CEEP) honored the project run by 15 VCU honors students … Continue reading
Posted in Politics, Public Relations, Social Media, Teaching
Tagged Campaigns, CEEP, Democracy, Election, Facebook, Government, Obama, President, Romney, Social Media, Strategy, Students, Tumblr, Twitter, VCU, VCU Votes, YouTube
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Emerging Scholar Grant from AEJMC
My research partner Marcia DiStaso and I were recently selected as recipients for this year’s AEJMC Emerging Scholar Grants. We submitted a research proposal “Turning to the Wiki-Doctor” to examine the frequency of use of Wikipedia as a health information … Continue reading
Posted in Health, Public Relations, Research, Social Media
Tagged AEJMC, credibility, doctors, Emerging Scholar Grant, Health, Internet, Internet users, Marcia DiStaso, research, Social Media, Wikipedia
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