Category Archives: Business

Twitter struggles with stalling growth

Posted on February 11, 2016 by marcusmessner

After being one of the leading and most popular social media platforms for years, Twitter is losing ground to newer platforms like Instagram and Snapchat and is seeing its own growth stall. I was interviewed by the Associated Press on Twitter’s … Continue reading →

Posted in Business, Social Media, Uncategorized | Tagged Associated Press, Audience, growth, Instagram, Interview, Snapchat, Social Media Professor, Twitter, Users | Comments Off

Presentations at the Future of Journalism Conference

Posted on September 10, 2013 by marcusmessner

I am attending the Future of Journalism Conference in Cardiff (Wales) this week to present a research study I conducted with Vivian Medina Messner that compares the Twitter engagement of business news organizations and their journalists as well as business … Continue reading →

Posted in Business, International, Journalism, Research, Social Media, Teaching | Tagged Business, iPadJournos, Journalism, Mobile, news, Social Media, Social Media Professor, Twitter, Wall Street | Leave a comment

“Wikipedia versus Encyclopedia Britannica” study published

Posted on August 1, 2013 by marcusmessner

The study “Wikipedia versus Encyclopedia Britannica: A Longitudinal Analysis to Identify the Impact of Social Media on the Standards of Knowledge,” which I wrote with my research partner Marcia W. DiStaso, was published in the latest edition of Mass Communication … Continue reading →

Posted in Business, Public Relations, Research, Social Media | Tagged articles, corporations, Encyclopedia Britannica, entries, framing, Mass Communication and Society, research, Social Media, Social Media Professor, Standards of Knowledge, study, tonality, Wikipedia | Leave a comment

Is Facebook losing its coolness?

Posted on June 13, 2013 by marcusmessner

The hip start-up days are long gone for Facebook, which is now publicly traded, profit driven and one of the leading Internet companies in the world. “Facebook is getting old” titled the Daily Dot yesterday on its story on the … Continue reading →

Posted in Business, Social Media | Tagged Business, competition, cool, Daily Dot, Facebook, hip, Internet, popular, Reddit, Social Media, Social Media Professor, Tumblr | Leave a comment

Yahoo + Tumblr = ?

Posted on May 21, 2013 by marcusmessner

Internet pioneer Yahoo is taking over the popular microblogging site Tumblr and is paying a staggering $1.1 billion for the acquisition. The deal combines two struggling companies. Yahoo! has long lost its innovative streak and Tumblr needs a successful revenue … Continue reading →

Posted in Business, Social Media | Tagged billion, deal, Internet, microblogging, pioneer, Social Media, Social Media Professor, Takeover, Tumblr, uncool, Users, Yahoo | Leave a comment

Twitter and business journalists

Posted on March 5, 2013 by marcusmessner

Vivian Medina-Messner presented our latest Twitter study at the AEJMC Midwinter Conference at the University of Oklahoma last weekend. The study “Tweet-Biz: How leading business journalists engage on Twitter” analyzed the Twitter engagement of business journalists in the United States.

Posted in Business, Journalism, Research, Social Media | Tagged AEJMC, Business, Conference, Engagement, Journalism, Journalists, Midwinter Conference, Oklahoma, Reporters, research, Social Media Professor, Twitter | Leave a comment

With #my2k against the fiscal cliff

Posted on November 30, 2012 by marcusmessner

President Barack Obama has asked his supporters to use the new “#my2k” hashtag on Twitter to weigh in on the negotiations on the fiscal cliff. In hope to put extra pressure on Republicans in the negotiations, the social media campaign … Continue reading →

Posted in Business, Politics, Social Media | Tagged #my2k, Business, Campaigns, Fiscal Cliff, Government, Obama, President, Republicans, Reuters, Social Media, Social Media Professor, Taxes, Twitter | Leave a comment

Tweets from Wall Street

Posted on September 30, 2012 by marcusmessner

My latest study with Vivian Medina-Messner examines the Twitter adoption and use of leading business media, such as the Wall Street Journal, CNBC and the Economist. We analyzed the Twitter accounts of leading business news organizations, split up by newspapers, … Continue reading →

Posted in Business, Journalism, Research | Tagged Bloomberg, Business, Businessweek, CNBC, Economist, Financial Times, Fortune, Fox Business, Magazines, New York Times, Newspaper, Social Media, Social Media Professor, TV, Twitter, Wall Street, Wall Street Journal | Leave a comment

From Digg to Reddit

Posted on July 19, 2012 by marcusmessner

The news of the sale of Digg this week once again showed how short lived success can be in the social media sphere. One of the most successful platforms only a few years ago, Digg has been overtaken by Reddit … Continue reading →

Posted in Business, Social Media | Tagged Aggregation, Audience, Bookmarking, Business, Digg, Fail, Fall, Reddit, Sale, Social Media, Social Media Professor, Strategy, Success, Technology | Leave a comment

Microsoft and NBC split ways

Posted on July 17, 2012 by marcusmessner

Once a pioneering joint venture in the early days of the Web, Microsoft and NBC have announced this week that they will end their cooperation in MSNBC. Microsoft will sell its 50 percent share in MSNBC to NBC, which was … Continue reading →

Posted in Business, Journalism, Legacy Media | Tagged Business, Comcast, corporations, General Electric, Joint Venture, Microsoft, MSNBC, NBC, Social Media Professor, Split, Strategy, TV, Web | Leave a comment

Category Archives: Business

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