Author Archives: marcusmessner

Yahoo + Tumblr = ?

Posted on May 21, 2013 by marcusmessner

Internet pioneer Yahoo is taking over the popular microblogging site Tumblr and is paying a staggering $1.1 billion for the acquisition. The deal combines two struggling companies. Yahoo! has long lost its innovative streak and Tumblr needs a successful revenue … Continue reading →

Posted in Business, Social Media | Tagged billion, deal, Internet, microblogging, pioneer, Social Media, Takeover, Tumblr, uncool, Users, Yahoo | Leave a comment

IYLEP Institute wins VCU Community Engagement Award

Posted on May 13, 2013 by marcusmessner

The 2012 IYLEP Social Media Institute has been recognized with this year’s VCU Community Engagement Award for Teaching. Our IYLEP team received the award at an event of the VCU Division of Community Engagement on Thursday. Our program was one of … Continue reading →

Posted in International, Social Media, Teaching | Tagged award, community engagement, Iraq, IYLEP, Social Media, VCU | Leave a comment

At NPR with the iPadJournos

Posted on May 3, 2013 by marcusmessner

Several students from my iPadJournos project were invited to the 25th anniversary celebration of Richmond’s NPR station WCVE on Thursday evening and had the chance to meet NPR’s Audie Cornish, one of the hosts of All Things Considered. Cornish gave … Continue reading →

Posted in Journalism, Legacy Media | Tagged anniversary, Audie Cornish, iPadJournos, NPR, WCVE | Leave a comment

Radio interview on coverage of Boston bombings

Posted on April 30, 2013 by marcusmessner

On Monday, I was interviewed on the South Korean radio program tbs eFM Primetime on the failings of the traditional news media coverage on the Boston Marathon bombings and the impact social media platforms have had in this breaking news … Continue reading →

Posted in International, Journalism, Social Media | Tagged bombings, Boston, Journalism, Marathon, Reddit, Reporters, Seoul, Social Media, South Korea, tbs eFM Primetime, terrorism, Twitter | Leave a comment

Social media impact coverage of the Boston bombings

Posted on April 23, 2013 by marcusmessner

As in many breaking news events, social media platforms were the go-to sites for the latest developments on the bombings at the Boston Marathon and the following manhunt for the suspects. But social media sites like Twitter and Reddit as … Continue reading →

Posted in Journalism, Social Media | Tagged bombings, Boston, Facebook, Journalism, manhunt, Marathon, Reddit, Reporters, Social Media, terrorism, Twitter | Leave a comment

iPadJournos project becomes capstone course

Posted on March 18, 2013 by marcusmessner

The iPadJournos project will become a permanent part of the journalism curriculum at VCU’s School of Mass Communications. Starting this fall, I will offer the class “MASC 496 – Mobile and Social Media Journalism” as a senior capstone course in … Continue reading →

Posted in Journalism, Social Media, Teaching | Tagged capstone, course, iPad, iPadJournos, Journalism, Mobile, Social Media, VCU | Leave a comment

New Center for Media + Health at VCU

Posted on March 17, 2013 by marcusmessner

My colleagues Dr. Yan Jin, Dr. Ernest Martin, Professor Scott Sherman and I have received a grant to start a new Center for Media + Health at VCU. The startup funding comes from the VCU Quest Innovation Fund and allows … Continue reading →

Posted in Health, Public Relations, Research, Social Media, Teaching | Tagged Center for Media+Health, communication, Facebook, grant, Health, lab, Quest, Social Media, Twitter, VCU | Leave a comment

Social media engagement of nonprofit organizations

Posted on March 14, 2013 by marcusmessner

At the International Public Relations Research Conference last week in Miami, I presented results from two research studies that analyzed the social media engagement of nonprofit organizations: “140 characters for better health: An exploration of the Twitter engagement of leading … Continue reading →

Posted in Health, International, Public Relations, Research, Social Media | Tagged Engagement, ethics, Facebook, Guidelines, IPRRC, Miami, nonprofit, organization, Page Center, Policy, research, Social Media, Twitter, YouTube | Leave a comment

Twitter and business journalists

Posted on March 5, 2013 by marcusmessner

Vivian Medina-Messner presented our latest Twitter study at the AEJMC Midwinter Conference at the University of Oklahoma last weekend. The study “Tweet-Biz: How leading business journalists engage on Twitter” analyzed the Twitter engagement of business journalists in the United States.

Posted in Business, Journalism, Research, Social Media | Tagged AEJMC, Business, Conference, Engagement, Journalism, Journalists, Midwinter Conference, Oklahoma, Reporters, research, Twitter | Leave a comment

Social media summer program open for enrollment

Posted on March 1, 2013 by marcusmessner

Update (March 29): If you encounter a problem registering, please send me an e-mail and I’ll issue an override for you. Here is a great opportunity to engage in social media and develop campaigns for nonprofit clients in Central Virginia. … Continue reading →