Social media research course offered in spring semester

In the spring semester 2015, I am offering a course on social media research at VCU. In the course “MASC 591 – Social Media Research,” I will develop and carry out research projects with graduate and highly qualified undergraduate students (seniors with some research experience) to study the impact of social media in the field of mass communications. The class will be held Wednesdays from 11 a.m. to 1:40 p.m. in the Incubator Classroom of the VCU ALT Lab, a state-of-the-art learning space.

In the course, students will apply mass communication research methods, such as content analysis, in-depth interviewing and survey, to answer research questions about social media that derive from the current state of the field. Students will review the academic literature on social media as well as the theoretical concepts, develop research methodologies, carry out and write academic studies. Doctoral student Jeanine Guidry, who took the class this spring and won a national research award for the research study she carried out in the course, will be the course assistant in 2015.

The prerequisites for the class are MASC 611 or MASC 672 or MASC 425 or permission by instructor. Students enrolled in the class should have prior academic research experience. The course is open for students from a variety of disciplines interested in conducting social media research. Enrollment is by override only. Please e-mail me, if you are interested.

Also, please view a draft of the syllabus (MASC 591 Syllabus Spring 2015).

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