Yahoo + Tumblr = ?

Internet pioneer Yahoo is taking over the popular microblogging site Tumblr and is paying a staggering $1.1 billion for the acquisition. The deal combines two struggling companies. Yahoo! has long lost its innovative streak and Tumblr needs a successful revenue generating business model. While the business aspects of the deal seem promising for both companies, Tumblr users were alarmed when the news broke.

I was quoted in a story on the user backlash from the Yahoo-Tumblr deal. The following are excerpts from the story “Yahoo’s Too Uncool for Some Tumblr Bloggers” by TechNewsWorld:

“(…) this argument is unlikely to resonate with some of the more ardent users of the site, said Marcus Messner, assistant professor of journalism at Virginia Commonwealth University.

“Tumblr is a hip social media site that has attracted a large young audience — in some age segments even rivaling Facebook,” he told TechNewsWorld. “Naturally, a takeover of their favorite site by one of the Internet dinosaurs does not sit well.”

Yahoo’s business accumen could be a big asset to Tumblr CEO David Karp and his team, Messner said, “but that is, of course, a rational business argument that is not necessarily important to the playful and creative Tumblr crowd that wants an authentic platform more than anything else.”

Please also read the full story on the website of TechNewsWorld. Also see a related post on Tumblr founder David Karp’s visit to VCU.

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