Internet pioneer Yahoo is taking over the popular microblogging site Tumblr and is paying a staggering $1.1 billion for the acquisition. The deal combines two struggling companies. Yahoo! has long lost its innovative streak and Tumblr needs a successful revenue generating business model. While the business aspects of the deal seem promising for both companies, Tumblr users were alarmed when the news broke.
I was quoted in a story on the user backlash from the Yahoo-Tumblr deal. The following are excerpts from the story “Yahoo’s Too Uncool for Some Tumblr Bloggers” by TechNewsWorld:
“(…) this argument is unlikely to resonate with some of the more ardent users of the site, said Marcus Messner, assistant professor of journalism at Virginia Commonwealth University.
“Tumblr is a hip social media site that has attracted a large young audience — in some age segments even rivaling Facebook,” he told TechNewsWorld. “Naturally, a takeover of their favorite site by one of the Internet dinosaurs does not sit well.”
Yahoo’s business accumen could be a big asset to Tumblr CEO David Karp and his team, Messner said, “but that is, of course, a rational business argument that is not necessarily important to the playful and creative Tumblr crowd that wants an authentic platform more than anything else.”