Twitter and business journalists

Vivian Medina-Messner presented our latest Twitter study at the AEJMC Midwinter Conference at the University of Oklahoma last weekend. The study “Tweet-Biz: How leading business journalists engage on Twitter” analyzed the Twitter engagement of business journalists in the United States.

In a content analysis of tweets over a constructed two-week time period in 2012, we found that the microblogging platform is used frequently by the journalists for conversations and engagement with their audiences, but only occasionally to promote their news stories. The study also found that the use of hashtags to direct tweets to specific audiences is rather limited among business journalists.

The study is part of a new research area we are advancing. A previous study was presented at the Convergence and Society Conference last fall. And a forthcoming study on Twitter and business journalism has already been accepted for presentation at the Future of Journalism Conference in the UK in September.

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