With #my2k against the fiscal cliff

President Barack Obama has asked his supporters to use the new “#my2k” hashtag on Twitter to weigh in on the negotiations on the fiscal cliff. In hope to put extra pressure on Republicans in the negotiations, the social media campaign by the White House aims to keep taxes for middle-class Americans at their current rates and avoid tax increases for many by $2,000, if no action is taken. I was interviewed by Reuters on the effectiveness of using a unique hashtag in a social media campaign on Twitter.

Please read the article “Obama takes ‘fiscal cliff’ battle to Twitter” by Reuters reporter Alina Selyukh.

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