My latest study with Vivian Medina-Messner examines the Twitter adoption and use of leading business media, such as the Wall Street Journal, CNBC and the Economist. We analyzed the Twitter accounts of leading business news organizations, split up by newspapers, magazines and television. Vivian presented the results of the study on Sept. 28 at the Convergence and Society Conference in Columbia, South Carolina. The study is part of an ongoing research project on the social media engagement of business news media.
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