From Digg to Reddit

The news of the sale of Digg this week once again showed how short lived success can be in the social media sphere. One of the most successful platforms only a few years ago, Digg has been overtaken by Reddit in the last two years and has now been sold for a fraction of its previous value. Technology Review‘s Rachel Metz interviewed me on the reasons behind the sudden fall of the once popular social media platform.

The following is an excerpt from the article “Why Did Reddit Succeed Where Digg Failed?” by Technology Review:

Marcus Messner, an assistant professor of mass communications at Virginia Commonwealth University who studies social networks, says there were other changes that upset users, like not letting them communicate directly with each other. Some of those who were weary of Digg went to Reddit, and more and more people started sharing links on Facebook and Twitter, too.

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