The journal of the International Symposium on Online Journalism has published a study on Twitter adoption and use by American newspapers and television stations, which my former graduate students Maureen Linke and Asriel Eford conducted with me. The results of the study show that news organizations rarely use their main Twitter channels as community-building tools and that shovelware dominates the Twitter feeds. The study “Shoveling Tweets: An Analysis of the Microblogging Engagement of Traditional News Organizations” is now available in Volume 2, Number 1 of the #ISOJ journal. The journal itself is available through Amazon and can be previewed there as well.
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