“Shoveling tweets” study published

The journal of the International Symposium on Online Journalism has published a study on Twitter adoption and use by American newspapers and television stations, which my former graduate students Maureen Linke and Asriel Eford conducted with me. The results of the study show that news organizations rarely use their main Twitter channels as community-building tools and that shovelware dominates the Twitter feeds. The study “Shoveling Tweets: An Analysis of the Microblogging Engagement of Traditional News Organizations” is now available in Volume 2, Number 1 of the #ISOJ journal. The journal itself is available through Amazon and can be previewed there as well.

Results from our study were previously presented at the 2009 Future of Journalism Conference in Cardiff (UK) and at the 2011 International Symposium on Online Journalism in Austin.

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