At this week’s International Public Relations Research Conference in Miami, I presented two new research studies that explored trends in digital health communication research as well as referencing and framing patterns in Wikipedia articles on the banking industry. The study “From Web to Mobile: A Meta-Analysis of Trends in Digital Health Communication Research, 2001-2010” is a collaboration with VCU graduate students Shana Meganck and Scott Quarforth as well as my VCU advertising colleague Scott Sherman. The study “Cite that Crisis: An Analysis of the References in Wikipedia Entries of Major Banking Institutions” was conducted with my research partner Marcia W. DiStaso from Penn State.
Please also read an article on the great success of VCU’s School of Mass Communications at IPRRC. The following are the studies’ abstracts from the conference program:
From Web to Mobile: A Meta-Analysis of Trends in Digital Health Communication Research, 2001-2010
Public relations practitioners and researchers today have contributed increasingly in the field of Health Communication, one of the fastest growing and most important areas in communication research. One of the greatest influences has been to advocate for the development of evidence-based practices to increase communication to publics on a wide variety of public health concerns. It is the goal of this meta-study to evaluate the field of digital health communication research in order to showcase existential areas for future research as the focus of health communication shifts from the Web to mobile devices.
Cite that Crisis: An Analysis of the References in Wikipedia Entries of Major Banking Institutions
This study builds on a series of previous research studies that explored the framing of entries of Fortune 500 corporations on the online encyclopedia Wikipedia. Grounded in the concepts of intermedia agenda-setting and agenda building, the study examined the content and references of the Wikipedia entries of the five largest financial institutions in the United States: Bank of America, JP Morgan Chase, Citigroup, Wells Fargo, and Goldman Sachs. In a quantitative content analysis, negatively framed topics within these entries were analyzed over the course of five years (2007-2011) and correlated with the references listed at the bottom of the entries in order to determine streams of influence.
Please e-mail me, if you are interested in the detailed results of the studies. Please also read the following article from The Measurement Standard: