As millions of Internet users flock to Facebook and Twitter, more and more businesses are including social media in their marketing and sales strategies. I was interviewed by Arkansas Business Journal reporter Mark Friedman for a story that explores the usefulness of social media for businesses and the question of the return on investment for them.
The following is an excerpt from the story “Social Media: Put to Work by Businesses, but Payoff Unclear” by the Arkansas Business Journal:
“We’re in the early states of measuring the ROI on social media engagement,” said Marcus Messner, an assistant professor at Virginia Commonwealth University in Richmond, Va. Messner teaches journalism and social media.
“What you can say is if you’re not engaging on social media, you’re not part of the conversation about products,” he said. “So if you’re not a part of it, you’re easily forgotten.”
Please read the complete story on the website of the Arkansas Business Journal.