President Obama’s social media strategy for 2012

President Barack Obama’s visit to the Facebook headquarters yesterday has put the spotlight on his social media strategy for his reelection efforts in 2012. I was interviewed today via Skype on the evening news of TV2 in Denmark about Obama’s social media engagement, its impact on politics in the U.S. and the efforts of his Republican rivals on Facebook, Twitter and YouTube.

You can watch the video of the interview below. However, the quality of the clip is fairly low due to the Skype transmission and the file format.


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