Shoveling tweets: Traditional media and their use of Twitter

The International Symposium on Online Journalism in Austin hosted a research panel on Twitter. I presented a study that I conducted with two of my recent graduate students, Maureen Linke and Asriel Eford, from our Multimedia Journalism Master’s Program at VCU. The study analyzed the adoption and use of Twitter by newspapers and television stations in the U.S. The results show that news organizations rarely use their main Twitter channels as a community-building tools and that shovelware still dominates the Twitter feeds. 

You can download our study and all other studies of the other panelists. Also read a report on the panel by Alfred Hermida on Reportr.net.

The videos of the panel are available on the ISOJ website and you can watch them below. The Powerpoint presentation can also be downloaded.

 

Marcus Messner : ISOJ 2011: All About the Tweet and More Panel from Knight Center on Vimeo.

 

Q & A 1: ISOJ 2011: All About the Tweet and More Panel from Knight Center on Vimeo.

 

Q & A 2: ISOJ 2011: All About the Tweet and More Panel from Knight Center on Vimeo.

 

Q & A 3: ISOJ 2011: All About the Tweet and More Panel from Knight Center on Vimeo.

 

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