Twitter and local governments

An  analysis of Twitter content found that local governments in Virginia are mainly ignoring the popular microblogging website.  The research study showed that only 17% of county, city and town governments had Twitter accounts. Tweets averaged at around one per day, and only five of the accounts had more than 1000 followers.

The study, which I co-authored with my graduate student Corey Byers, was presented along with social media and community building guidelines at the fall conference of the Virginia Government Communicators.

Please send an e-mail to receive more information about the study.

Messner Byers VGC Twitter Presention

This entry was posted in Public Relations, Research, Social Media and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *