News coverage on IYLEP Social Media Institute

Our fifth VCU Social Media Institute wrapped up at the end of July and the students produced 10 social media campaigns for nonprofit organizations. This year, we also included a nonprofit client from Iraq, the organization Nature Iraq. Several news organizations published reports about the IYLEP program, including the Richmond Times-Dispatch and WTVR-CBS 6. Continue reading

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Online class on “Global Health and Social Media” this fall

Here is a great opportunity for students in the VCU Richard T. Robertson School of Media and Culture to learn about social media campaigns for global health issues and get hands-on experience in developing social media strategies. My online class “Global Health and Social Media” will be offered online this fall from Sept. 15 to Oct. 26. You can work on your own time (while meeting weekly deadlines of course) and earn three credits in this six-week course. Continue reading

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Looking for nonprofit clients for “Global Health and Social Media” course

I am looking for nonprofit clients for my open course on “Global Health and Social Media” at VCU this fall. Clients should be a nonprofit organizations that address international health issues. This can be a U.S.-based organization or an international one. Students in the class will design social media strategies based on the needs of the clients. Continue reading

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iPadJournos presentation at AEJMC Conference

ipadjournosMy doctoral students Jeanine Guidry will be presenting the iPadJournos project at the AEJMC Conference in Montreal next week. The following are resources about and from the iPadJournos project that give an in-depth look at how the project works and which technology is used for the mobile reporting for our media partner WTVR-CBS 6.

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Social Media Institute accepts client applications

Our Social Media Institute at VCU is looking for nonprofit clients this summer. Our students will design social media campaigns based on the needs of the clients. Please follow the link below for more information and please share with nonprofits you know! The deadline to apply is June 13.

https://www.surveymonkey.com/s/vcusocialmedia2014

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“VCU votes” campaign wins award

Our non-partisan “VCU votes” campaign at the Robertson School of Media and Culture won the 2014 VCU Community Engagement Award for Teaching. The campaign utilized social media engagement and advertising techniques, multimedia news reporting as well as voter registration and Election Day drives in an attempt to increase VCU student voting during the gubernatorial election in Virginia last fall. Continue reading

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iPadJournos presentation at Journalism Interactive Conference

ipadjournosI will be presenting the iPadJournos project at the Teach-A-Thon session of the Journalism Interactive Conference at the University of Maryland this Friday (April 4). The presentation will focus on how mobile journalism has become a permanent part of the curriculum at VCU. The following are resources about and from the iPadJournos project that give an in-depth look at how the project works and which technology is used for the mobile reporting for our media partner WTVR-CBS 6.

Continue reading

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Social media campaigns. Real clients. This summer @ VCU.

IYLEPHere is a great opportunity to engage in social media and develop campaigns for nonprofit clients in Central Virginia. VCU’s Robertson School of Media & Culture is offering its Social Media Institute, which is open to all undergraduate and graduate majors. In July, Vivian Medina Messner and I will work with students on social media projects during the four-week intensive summer class “Social Media Campaigns” (MASC 491) and “Social Media Leadership” (MASC 691). Continue reading

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Social media and the Olympics

The Winter Olympics in Sochi have seen a flurry of social media posts even before the opening ceremony on Friday. Pictures taken by journalists showing the conditions in the hotels in Sochi have gotten worldwide attention. And the strict social media policies for athletes that forbid any video posting have caused widespread criticism. I was interviewed on the impact of social media at the Olympics on the Jimmy Barrett Show on 1140-WRVA on Tuesday. Continue reading

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Ahead in the spring: Classes and talks

This spring semester, I am teaching a new special topics class “Social Media Research,” in which graduate and undergraduate students will develop their own research projects. The deliverable for each of the research teams at the end of the semester will be a conference paper. I am also teaching an undergraduate class “Reporting for Print and Web.” You can find the syllabi for both of the classes under Teaching. Continue reading

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